Our agenda for the coming months
Creatives Alexandra Heard and Heleena Trahanas have a shared background working across fashion and lifestyle publishing, with Heard now curating events for local and international brands including Iittala and Louis Vuitton, and Trahanas working as PR and marketing manager for Dinosaur Designs. With little spare time on their hands, the duo have nonetheless managed to launch Alex and Trahanas, a lifestyle brand that includes stunning jewellery pieces in collaboration with artist and designer Louise Olsen, Italian ceramics, and a capsule collection of six fashion pieces crafted in Italian aloe vera-infused linen that are insanely good to travel in and with. We asked Heleena to tell us about the genesis of Alex and Trahanas, the technology of its fashion-forward fabric and her dream destination to pack her capsule wardrobe for. What was the jumping off point for the Alex and Trahanas label? We wanted to create a brand for people (like us) who have been taken by the staggering beauty of the Mediterranean. People who live for the warm summers of rolling long lunches, dressing effortlessly in linen and jewels. We design garments, accessories and entertaining pieces that create more of those truly delightful moments.
How do all the elements you are producing – fashion, jewellery, ceramics – combine?
All of these pieces come together to be worn, experienced and enjoyed on a gorgeous sunny seaside terrace, entertaining with your favourite people. They are the ‘tools’ to add to the richness of those enjoyable experiences.
what are the benefits of your use of aloe-infused linen in design and day-to-day use?
The Italian aloe vera-infused linen is unexpectedly soft and less prone to creasing, making it the perfect travel companion. When the linen comes into contact with skin, it releases its properties.
What is your favourite piece from the capsule collection?
We do love the white silhouette dress. Paired with our LOUISE OLSEN X ALEX AND TRAHANAS gold olive leaf earrings [outfit pictured below], it is the perfect piece to wear while sipping a glass of Champagne in gloriously warm weather.
where would be your dream Australian holiday escape to wear these pieces?
A trip to qualia to enjoy pas de deux in paradise and yachting around neighbouring islands with our friends and family. alexandtrahanas.com