Our agenda for the com­ing months

Australian Traveller - - Contents -


Creatives Alexan­dra Heard and Heleena Tra­hanas have a shared back­ground work­ing across fash­ion and life­style pub­lish­ing, with Heard now cu­rat­ing events for lo­cal and in­ter­na­tional brands in­clud­ing Iit­tala and Louis Vuit­ton, and Tra­hanas work­ing as PR and mar­ket­ing man­ager for Di­nosaur De­signs. With lit­tle spare time on their hands, the duo have none­the­less man­aged to launch Alex and Tra­hanas, a life­style brand that in­cludes stun­ning jew­ellery pieces in col­lab­o­ra­tion with artist and de­signer Louise Olsen, Ital­ian ce­ram­ics, and a cap­sule col­lec­tion of six fash­ion pieces crafted in Ital­ian aloe vera-in­fused linen that are in­sanely good to travel in and with. We asked Heleena to tell us about the gen­e­sis of Alex and Tra­hanas, the tech­nol­ogy of its fash­ion-for­ward fab­ric and her dream des­ti­na­tion to pack her cap­sule wardrobe for. What was the jump­ing off point for the Alex and Tra­hanas la­bel? We wanted to cre­ate a brand for peo­ple (like us) who have been taken by the stag­ger­ing beauty of the Mediter­ranean. Peo­ple who live for the warm sum­mers of rolling long lunches, dress­ing ef­fort­lessly in linen and jewels. We de­sign gar­ments, ac­ces­sories and en­ter­tain­ing pieces that cre­ate more of those truly de­light­ful mo­ments.

How do all the el­e­ments you are pro­duc­ing – fash­ion, jew­ellery, ce­ram­ics – com­bine?

All of these pieces come to­gether to be worn, ex­pe­ri­enced and en­joyed on a gor­geous sunny sea­side ter­race, en­ter­tain­ing with your favourite peo­ple. They are the ‘tools’ to add to the rich­ness of those en­joy­able ex­pe­ri­ences.

what are the ben­e­fits of your use of aloe-in­fused linen in de­sign and day-to-day use?

The Ital­ian aloe vera-in­fused linen is un­ex­pect­edly soft and less prone to creas­ing, mak­ing it the per­fect travel com­pan­ion. When the linen comes into con­tact with skin, it re­leases its prop­er­ties.

What is your favourite piece from the cap­sule col­lec­tion?

We do love the white sil­hou­ette dress. Paired with our LOUISE OLSEN X ALEX AND TRA­HANAS gold olive leaf ear­rings [out­fit pic­tured be­low], it is the per­fect piece to wear while sip­ping a glass of Cham­pagne in glo­ri­ously warm weather.

where would be your dream Aus­tralian hol­i­day es­cape to wear these pieces?

A trip to qualia to en­joy pas de deux in par­adise and yacht­ing around neigh­bour­ing islands with our friends and fam­ily. alexand­tra­

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