Australian Forests and Timber
Hypro found markets in 32 countries
AFTER AN accident in the forest, Tommy Karlsson had the time to create something that would reduce the risk of future accidents: a hydraulic processor for tractors. Now known as Hypro, the product is available in 32 countries.
Karlsson developed the tractor processor for his own needs and it was finished by 1984. The company that supplied the hydraulics felt the result was so professional that it should be exhibited at a forestry fair. An expert was brought in to assess the functioning and market potential.
“He said the market was basically saturated and told me that I could sell maybe a dozen of my processors locally,” Tommy remembers.
In 1987 he and his wife, Elisabeth, exhibited the only example of the processor at Elmia Wood. By then the product and company had gained a name: Hypro. Many people were interested and the forest owners at the fair saw what the expert had missed. Competing processors were mechanical but this one was hydraulic and therefore lighter and easier to manoeuvre.
“We sold the first processor at the fair but in the weeks after we got home, 15 prospective customers visited us for a demonstration and 14 made a purchase,” Elisabeth says.
However, only one processor existed – the prototype. With the help of suppliers, the customers got their machines but the orders kept pouring in.
“Elmia Wood’s fair manager at the time moved back home to Germany and asked us if he could sell our processors,” Tommy adds. “Within a couple of years we had supplied 75 machines. That success then rippled out to markets in the UK and other countries.”