Mil­lion­aire gamer says per­sona is key

Balonne Beacon - - LIFE GADGETS/GAMES - — Ben Gra­ham

IF SIT­TING around play­ing Fifa is your favourite thing to do, it turns out you might not be wast­ing your time af­ter all.

Take KSI for ex­am­ple, a 21year-old who has turned him­self into a mil­lion­aire.

His YouTube clips of him­self play­ing Fifa have amassed more than a bil­lion views and more than 10 mil­lion sub­scribers, mak­ing it the sec­ond mostviewed chan­nel in the UK.

The Lamborghini-driving Brit brags about hav­ing a jacuzzi air­lifted into his pent­house suite in a new doc­u­men­tary. But how did he do it?

“It all started in my bed­room,” he told Vice in the doc­u­men­tary. “I started get­ting big­ger and big­ger.”

De­spite his suc­cess, KSI re­frains from call­ing him­self a “pro gamer”. He puts his suc­cess down to his per­son­al­ity.

He says the brand­ing of his videos has al­lowed him to branch out and bring in money from other prod­ucts.

“A lot of peo­ple think to be at the top you have to be the best at a certain game – no you don’t,” the young Lon­doner told Vice.

“It’s more about per­son­al­ity. I’m now a brand.”

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