Millionaire gamer says persona is key
IF SITTING around playing Fifa is your favourite thing to do, it turns out you might not be wasting your time after all.
Take KSI for example, a 21year-old who has turned himself into a millionaire.
His YouTube clips of himself playing Fifa have amassed more than a billion views and more than 10 million subscribers, making it the second mostviewed channel in the UK.
The Lamborghini-driving Brit brags about having a jacuzzi airlifted into his penthouse suite in a new documentary. But how did he do it?
“It all started in my bedroom,” he told Vice in the documentary. “I started getting bigger and bigger.”
Despite his success, KSI refrains from calling himself a “pro gamer”. He puts his success down to his personality.
He says the branding of his videos has allowed him to branch out and bring in money from other products.
“A lot of people think to be at the top you have to be the best at a certain game – no you don’t,” the young Londoner told Vice.
“It’s more about personality. I’m now a brand.”