Bold women of the south­west face of Revlon lippy

Balonne Beacon - - NEWS -

STRONG global cre­ative plat­form Live Boldly by Revlon Aus­tralia has launched a new cam­paign, Bold Mat­ters, which fo­cuses on im­por­tant mat­ters rel­e­vant to Aus­tralian women.

The cam­paign fea­tures the sto­ries of three bold women – Jac­qui, Katie and Edwina – who make the or­di­nary ex­tra­or­di­nary, in drought­stricken Aus­tralia, to cast light on mat­ters that mat­ter.

Their pas­sion, tenac­ity and courage in dev­as­tat­ing drought con­di­tions is in­spir­ing.

Revlon has part­nered with Drought Angels to sup­port farm­ers in drought-stricken com­mu­ni­ties across Aus­tralia, with $2 from ev­ery Revlon Su­per Lus­trous Lipstick sold be­tween Oc­to­ber 12 and Novem­ber 11 do­nated to those in need.

Edwina Robert­son pho­tographed the cam­paign and has been rais­ing aware­ness for re­gional com­mu­ni­ties strug­gling with the drought through her pho­tog­ra­phy and work with Drought Angels.

“There is a huge dis­con­nect be­tween the city and the bush, with many is­sues that lie in ru­ral ar­eas not be­ing re­ported about,” she said.

“The fact that a huge global com­pany like Revlon is will­ing to put their money where their mouth is and go west and ac­tively help spread the aware­ness of what is hap­pen­ing in th­ese com­mu­ni­ties is noth­ing short of won­der­ful and met with im­mense grat­i­tude.”

Revlon mar­ket­ing man­ager Amy Kin­gon Smith said they were “thrilled to launch our lo­cal plat­form Bold Mat­ters, where bold women, a cul­tur­ally rel­e­vant is­sue and phi­lan­thropy unite to cre­ate what we hope will be a cam­paign with im­pact”.

Drought Angels as­sists farming fam­i­lies af­fected by nat­u­ral dis­as­ters Aus­tralia wide.


BOLD MAT­TERS: Farmer and vet Jac­qui Tick­ell is one of the three faces for the Bold Mat­ters Revlon cam­paign.

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