Em­brace the rose-tinted wine trend with Vic­to­ria Moore’s top picks

Pink is a huge trend at the mo­ment, so add a rose hue to your table this sum­mer

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The craze for pink can be seen ev­ery­where and when the sun comes out, our de­sire to drink it in­ten­si­fies

Henry Ford fa­mously said that cus­tomers could buy a mo­tor car in ‘any colour... so long as it is black’. If Ford were run­ning a su­per­mar­ket wine and spir­its depart­ment now, he’d be well ad­vised to change his colour pref­er­ence to pink. It’s im­pos­si­ble to avoid shades of cherry blos­som, rasp­berry and onion skin, which are turn­ing up in un­ex­pected places. Ma­jes­tic has just bought its first-ever pink gin, Ter­res de Mis­tral Provence. It’s made in the south of France, the tra­di­tional home of pale pink wine, and smells of dried herbs and a light sea breeze. ‘Pink is a huge trend,’ says Tesco’s Charlotte Le­moine. ‘Any­thing – I mean any­thing – pink that we put in a bot­tle just flies: pink wine, pink fizz, pink gin, pink tequila rose straw­berry liqueur.’ Wowsers. Ap­par­ently that last one is sell­ing like hot cakes, but I might just stick to the wine – there’s plenty to choose from. More and more pink wines have been added to the Tesco range, in­clud­ing Finest 1531 Cré­mant de Li­moux Rosé 2015 (£11), a pale pink sparkling wine made in the foothills of the Pyre­nees from chardon­nay, chenin blanc and pinot noir.

Need­less to say, Tesco is not the only store whose buy­ers are rush­ing to find more rosé for us. The craze for pink is ev­ery­where, and when the sun comes out, the de­sire to drink it in­ten­si­fies. Dur­ing April’s mini heat­wave, Ma­jes­tic’s rosé sales went up by 108%, and for the first time ever its best­seller was not Provençal, but Por­tuguese. Although the thirst for pale rosé from sunny Provence has grown enor­mously in re­cent years, so too has its price. Thus, cus­tomers are search­ing for al­ter­na­tives on the shelves.

If you’re af­ter a pale pink wine to en­joy out­doors on a sum­mer evening, you’ll find bet­ter value if you look across

to the neigh­bour­ing Rhône or Langue­doc. I am a huge fan of La Vieille Ferme Rosé 2017 France (£7.49-£7.99, avail­able from the Co-op, Booths and Waitrose), which is made from the same grape va­ri­eties used in Provence, but grown in the south­ern Rhône. If you’re look­ing for a cheap and cheer­ful fizz to pour into beakers and drink at a bar­be­cue, try Tesco’s Cava Rosado Brut NV Spain (£5.55). We’ve all be­come so ob­sessed with pros­ecco that we’ve for­got­ten about cava, but there’s more flavour in here than in any cheap pros­ecco you’ll find. It is beau­ti­ful to look at – a deep, rasp­berry shade of pink – and has a fruity, red berry taste. You could try it with the Camp­fire smoky bean brekkie (p30, though not rec­om­mended if you’re ac­tu­ally eat­ing them for brekkie!) or to wash down the home hog roast with chilli pig sauce (p26). But it will sit hap­pily with pretty much any meat in a spicy sauce you may choose to throw on the bar­be­cue, so en­joy. Vic­to­ria Moore is an award-win­ning wine colum­nist and au­thor. Her most re­cent book is the The Wine Dine Dic­tionary (£20, Granta).

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