Jubel

BBC Good Food - - Update -

And now for some­thing com­pletely dif­fer­ent: Alpine-in­spired beer, flavoured with peach or el­der­flower. Per­haps not the ob­vi­ous choice for the tra­di­tional beer-drinker, Jubel has gone down a storm since it was founded last year by Jesse Wil­son and Tom Jor­dan. The friends were ski­ing in the Alps when they dis­cov­ered demi-pêche, a lo­cal drink com­bin­ing beer and peach syrup. Find­ing noth­ing like it back in the UK, they made 5,000 bot­tles of in­fused light lager and sold out al­most im­me­di­ately. It’s now stocked all over Bri­tain. jubel­beer.com

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