BBC Good Food Magazine

Perfect portions


Cut down on your food waste this Christmas and shop more sustainabl­y with Fieldfare’s delicious loose frozen range

We’re all guilty of overstocki­ng the fridge sometimes – not just at Christmas, but throughout the year. According to sustainabi­lity charity WRAP, that amounted to 6.6 million tonnes of food going to waste last year in the UK. Fieldfare’s flavoursom­e loose frozen range is the ideal way to help you reduce your food waste.

Having fine-tuned its unique pickyour-own system over the last 40 years, Fieldfare is the UK’S leading expert in delectable loose frozen food. This convenient way of shopping allows you to choose what you want and scoop exactly the amount you need (ideally into your own reusable container), so you can enjoy tasty food with nothing to throw away!

Chosen, frozen and ready to pick

Naturally, Fieldfare’s frozen range features lots of fruit and vegetables, from the juiciest berries to the sweetest peas, but there’s plenty more to choose from. In fact, the range is perfect for helping you put together an impressive Christmas spread, without ending up with too many leftovers. You’ll find crunchy green beans already sliced and ready to go, potato gratin made with creamy emmental cheese, and much more for the main course. For dessert, there’s a wide choice of handmade treats, including apple strudel with a lovely hint of cinnamon and heavenly salted caramel and chocolate honeycomb cheesecake.

Thanks to the individual portioning of many of Fieldfare’s products, it’s super easy to cater for different dietary needs and tastes. Plus, with everything from divine pastries to a selection of fish dishes, including crispy scampi, savoury pastry parcels, like sweet chilli and goat’s cheese filo tarts, and other show-stopping centrepiec­es, you can have lots of tasty dishes waiting in the freezer for any unexpected guests.

Only the best, perfectly ripe produce is selected and picked in season, and because it’s naturally preserved through freezing, all the freshness and nutrients are locked in, so you can look forward to wonderful ingredient­s throughout the year, without worrying about short use-by dates.

Fieldfare’s range is available in farm shops, garden centres, independen­t stores and selected Co-op stores across the UK.

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