C R E AT I VE
Cal l i ng
now in its 15th year, continues to surprise, delight and expand. Core shows such as 100% Design, Decorex, designjunction and the London Design Fair are now connected by the activities of local design districts spreading the length and breadth of London with installations, shop events and pop-ups de ning the city experience. As always London attracts designers from all over the world (including a signi cant Australian presence), and while undeniably commercial, it embraces at its heart the eccentric and inventive, the small player with a big concept and the intersection of craft and design. Here, contributing architecture editor Karen Mccartney identi es the standouts.