Sca­nia truck surfs a buoy­ant mar­ket with its record sales

Com­pany un­folds a new heavy metal port­fo­lio

Big Rigs - - TECH TALK - Bruce Honey­will Tech­ni­cal ed­i­tor

SCA­NIA has for some years been run­ning qui­etly, par­tic­u­larly in Aus­tralia, sup­ply­ing trucks across the board and spe­cial­is­ing in niche ap­pli­ca­tions.

The cor­po­rate ap­proach in this coun­try has been to make a profit out of ev­ery sale, sup­port­ing it with rea­son­able re­turns on ser­vice and the util­i­sa­tion of the cor­po­ra­tion’s fi­nance arm.

Things have changed in the past 12 months.

Sca­nia Aus­tralia long-term man­ag­ing di­rec­tor Roger McCarthy had a con­ser­va­tive mar­ket­ing ap­proach.

The ba­ton was passed mid-2017 to a new Swedish MD who, in the ex­ec­u­tive en­vi­ron­ment of the Euro­pean truck man­u­fac­tur­ers, could be de­scribed as a young blood.

Mikael Jans­son has turned up the burner with the com­pany’s mar­ket­ing trust in Aus­tralia, cre­at­ing a pri­or­ity of vol­ume sales and mar­ket share, a dis­tinct shift from McCarthy’s reign.

It is some­thing of a long pull to say Jans­son’s di­rec­tional change had in­stan­ta­neous ef­fect on the mar­ket but he man­aged to catch a wave of mar­ket buoy­ancy with 2017 truck sales in Aus­tralia and no doubt is qui­etly smil­ing with the re­turns for the year.

Last year saw more Sca­nia trucks sold in the Aus­tralian mar­ket than any pre­vi­ous year in his­tory. For the first time putting more than 1000 trucks on Aus­tralian roads.

There have been sev­eral strong years of Sca­nia truck sales devel­op­ment, build­ing on the solid foun­da­tion laid down by McCarthy, sur­viv­ing the min­ing re­sources wind-back and cul­mi­nat­ing in 2017 with a 29 per cent in­crease in trucks de­liv­ered over the pre­vi­ous year.

The pre­vi­ous record for Sca­nia in Aus­tralia was the delivery of 778 trucks.

At a Sca­nia func­tion be­fore Christ­mas, na­tional sales manager Dean Dal

❝Net sales of trucks for Sca­nia glob­ally rose in the first nine months of 2017 to more than AUD$30 bil­lion, a record high, ac­cord­ing to Sca­nia’s big boss in Swe­den, Hen­rik Hen­rik­sen.

Santo was up­beat on how sales were go­ing, even though at that stage the fi­nal fig­ures for the year were not in.

Dal Santo could only see one di­rec­tion for Sca­nia, and that was in­creased sales and in­creased mar­ket share rid­ing off the in­ter­est of the so-called New Truck Gen­er­a­tion, the first prong of which will be launched in Aus­tralia in 2018.

Dal Santo was quite up­front about the fact that new gen­er­a­tion trucks had been tri­alling in line haul op­er­a­tions in Aus­tralia through­out 2017, fol­low­ing their orig­i­nal launch in Europe two years ago.

The mar­ket at­tack by Sca­nia in Aus­tralia and glob­ally is three-pronged, first the wave of line haul, B-dou­ble, sin­gle trailer and road train prime movers to be fol­lowed, pos­si­bly in 2019, with the launch of the con­struc­tion and vo­ca­tional Sca­nia trucks.

The third prong of the tri­dent will fol­low with the ur­ban range of dis­tri­bu­tion and multi-pur­pose trans­port plat­forms that were only launched last month in Europe.

Dal Santo was a lit­tle

ret­i­cent to make any claims about ac­cep­tance of Sca­nia’s Euro Six en­gines in the Aus­tralian mar­ket where there is no next-level emis­sions ADR leg­is­la­tion writ­ten as yet, but he reck­ons ad­vanced emis­sion stan­dards of this en­gine is find­ing a small but strong mar­ket.

The big­gest user of Sca­nia Euro Six trucks is now the fleet of South West Ex­press, based in Bun­bury, WA.

Net sales of trucks for Sca­nia glob­ally rose in the first nine months of 2017 to more than AUD$30 bil­lion, a record high, ac­cord­ing to Sca­nia’s big boss in Swe­den, Hen­rik Hen­rik­sen.

With the global fi­nan­cial crisis now well and truly in the rear vi­sion mir­ror, truck or­ders rose glob­ally by 27 per cent for Sca­nia in the first nine months of 2017 driven by a com­pet­i­tive ap­proach to the global mar­ket and in par­tic­u­lar Rus­sia’s re­cov­ery, al­ways a strong mass-mar­ket for Sca­nia.

The im­por­tance of ser­vice rev­enue to Sca­nia was also high­lighted with more than AUD$2.5 bil­lion, an in­crease of 11%.

The all-new NTG line haul trucks and the new con­struc­tion trucks have been cov­ered in Big Rigs pre­vi­ously (search Big Rigs on­line).

In De­cem­ber, Sca­nia launched its con­cept of fu­ture city trucks with a par­tic­u­lar fo­cus on safety, er­gonomic ac­cess and low car­bon trans­port so­lu­tions.

The com­pany says th­ese are low car­bon trucks suited for all ur­ban trans­port ap­pli­ca­tions, fuel-ef­fi­cient using a va­ri­ety of power op­tions in­clud­ing hy­brid trucks.

This in­tro­duc­tion of lighter trucks pow­ered by Sca­nia’s new seven litre en­gine brings the of­fer­ing down into the com­pe­ti­tion of the Ja­panese man­u­fac­tur­ers (at the up­per level) and with it a new level of trans­port ef­fi­ciency with, so the com­pany claims, 10 per cent fuel sav­ings.

The full redesign of the ur­ban trucks brings more com­pact dimensions with a lower en­gine tun­nel, a more spa­cious cab and, so the blurb says, driv­ers will en­joy the best driv­ing con­di­tions in the in­dus­try with im­proved han­dling, steer­ing and driv­abil­ity and a lower en­try for high-ef­fi­ciency ur­ban trans­port ap­pli­ca­tions where the driver is con­tin­u­ally get­ting in and out of the truck.

A crew cab ver­sion of this lighter truck aimed at fire­fight­ers and other re­gional ap­pli­ca­tions.

Sca­nia, in Europe, is search­ing for fu­ture an­swers to dras­ti­cally re­duced car­bon trans­port, en­gi­neer­ing elec­tric an­swers along with LNG and biodiesel.

The com­pany cur­rently has hy­brid trucks run­ning, the first launched for city use in 2015.

That ver­sion ran with the Sca­nia’s standard nine litre en­gine which can be driven by diesel or bio­fu­els.

Up to 92 per cent re­duc­tion in car­bon diox­ide emis­sions was claimed for the hy­brid using biodiesel com­bined with the hy­brid elec­tric mo­tor. Fuel sav­ings of 18 per cent and in a typ­i­cal ur­ban dis­tri­bu­tion op­er­a­tion were fore­cast.

The early P320 was aimed dead cen­tre at ur­ban use with all elec­tric drive avail­able for noise sen­si­tive ar­eas, such as re­vers­ing to un­load or pick up bins.

The hy­brid’s mod­u­lar pow­er­train in­cludes an elec­tric mo­tor de­liv­er­ing 130 kW (174 hp) with 1050 Nm of torque. The elec­tric mo­tor was en­gi­neered to fit be­tween the standard en­gine and an adapted ver­sion of Sca­nia’s au­to­mated Op­ti­cruise trans­mis­sion.

This truck has a range of two km on flat ground work­ing off the on-board bat­tery that is recharged by the standard en­gine.

Mikael Jans­son told Big Rigs in De­cem­ber that hy­brid trucks would come to Aus­tralia for early tri­alling dur­ing the next two years.

Big Rigs will road test the new-gen­er­a­tion Sca­nia line haul trucks on the Hume in Fe­bru­ary. Stay tuned.

❝ With the global fi­nan­cial crisis now well and truly in the rear vi­sion mir­ror, truck or­ders rose glob­ally by 27 per cent for Sca­nia.


MAR­KET BOUYANCY: After a sub­dued decade in the Aus­tralian mar­ket­place, Sca­nia is catch­ing a wave of mar­ket buoy­ancy co­in­cid­ing with a push for in­creased mar­ket share.

While the line haul new-gen trucks go on sale in 2018, they will be fol­lowed by the next gen­er­a­tion of con­struc­tion trucks.

The cock­pit of the new-gen­er­a­tion Sca­nia of­fers more im­proved driver er­gonomics over what was a pretty slick cab.

The Sca­nia Euro Six en­gines found a small but solid niche in Aus­tralian fleets where the best pos­si­ble emis­sion man­age­ment is re­quired.


NEW GEN­ER­A­TION SCA­NIA: The Swedish com­pany claims it is a quan­tum leap for­ward in ef­fi­ciency and driv­abil­ity.

2017 was a record year for Sca­nia with more than 1000 trucks de­liv­ered to Aus­tralian op­er­a­tors.

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