PACCAR shouts the cof­fee

Big Rigs - - SPECIAL REPORT - Bob Ri­ley

PACCAR’S role in the TMC is sig­nif­i­cant.

The PACCAR and Dealer In­dus­try Fund is the nam­ing rights spon­sor, the main backer of the TMC.

But for this long-time sup­porter of the con­fer­ence, it’s all about the chance to pull up a chair and net­work with del­e­gates over a cof­fee.

While there will be Ken­worth and DAF trucks on dis­play, PACCAR Parts will have a back­drop dis­play show­ing who they are, in front of which they’ll sim­ply have a cof­fee ma­chine and a lounge.

“What we de­cided to do a lit­tle while ago was to put in a cof­fee ma­chine, a back­ground dis­play to show who we were and what we did, but then we put in some lounge chairs so peo­ple could come along and sit down and talk to us,” Trevor Dickson, PACCAR Parts man­ager of tech­ni­cal sales, said.

“This has been the best thing. It has been bril­liant in terms of the in­ter­ac­tions that for­mat has cre­ated with peo­ple.

“It has prob­a­bly also helped that since I’ve been go­ing to these things for such a long time, I’ve be­come a bit of a known face.

“For the past five or six years, prob­a­bly more re­ally, PACCAR Parts has also spon­sored the Fun Night, a night of light en­ter­tain­ment on the first night of the con­fer­ence.

“It’s centred on a night of hav­ing fun with a few games, some light drinks and finger food.

“It’s also a chance for con­fer­ence del­e­gates to net­work and get to know oth­ers there.”

Trevor said this year they had a fair­ground theme planned on the ACE Fore­court.

“I’m the MC for the night so I’m able to go about with the mi­cro­phone talk­ing to lots of peo­ple and hav­ing a lot of fun with it, as it helps to break the ice,” he said.

“PACCAR’s in­volve­ment goes be­yond that too, as there will be new Ken­worth and DAF trucks on dis­play.

“We are also in­volved in a num­ber of in­dus­try panel dis­cus­sions, we are in­volved in some of the work­shops and we’ll have peo­ple there for the var­i­ous dis­plays.

“We have a pretty di­rect in­volve­ment over­all.”

PHOTO: CON­TRIB­UTED

Dickson.

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