PACCAR shouts the coffee
PACCAR’S role in the TMC is significant.
The PACCAR and Dealer Industry Fund is the naming rights sponsor, the main backer of the TMC.
But for this long-time supporter of the conference, it’s all about the chance to pull up a chair and network with delegates over a coffee.
While there will be Kenworth and DAF trucks on display, PACCAR Parts will have a backdrop display showing who they are, in front of which they’ll simply have a coffee machine and a lounge.
“What we decided to do a little while ago was to put in a coffee machine, a background display to show who we were and what we did, but then we put in some lounge chairs so people could come along and sit down and talk to us,” Trevor Dickson, PACCAR Parts manager of technical sales, said.
“This has been the best thing. It has been brilliant in terms of the interactions that format has created with people.
“It has probably also helped that since I’ve been going to these things for such a long time, I’ve become a bit of a known face.
“For the past five or six years, probably more really, PACCAR Parts has also sponsored the Fun Night, a night of light entertainment on the first night of the conference.
“It’s centred on a night of having fun with a few games, some light drinks and finger food.
“It’s also a chance for conference delegates to network and get to know others there.”
Trevor said this year they had a fairground theme planned on the ACE Forecourt.
“I’m the MC for the night so I’m able to go about with the microphone talking to lots of people and having a lot of fun with it, as it helps to break the ice,” he said.
“PACCAR’s involvement goes beyond that too, as there will be new Kenworth and DAF trucks on display.
“We are also involved in a number of industry panel discussions, we are involved in some of the workshops and we’ll have people there for the various displays.
“We have a pretty direct involvement overall.”