Truck­line Brook­lyn even bet­ter

Big Rigs - - NEWS -

THE Truck­line Brook­lyn store in Vic­to­ria un­veiled its up­graded re­tail show­room this month, and cel­e­brated by of­fer­ing cus­tomers and com­mu­nity mem­bers a free break­fast or lunch.

The up­grades to the Brook­lyn show­room are part of the af­ter­mar­ket truck and trailer parts re­tailer’s na­tion­wide ef­fort to stan­dard­ise its ex­ten­sive net­work of 23 com­pany-owned stores and are be­ing con­ducted to en­sure cus­tomers en­joy a con­sis­tent brand ex­pe­ri­ence wher­ever they are.

Im­prove­ments in­clude an up­date of the ex­ten­sive ware­house, a new show­room lay­out to make it eas­ier for cus­tomers to find what they are look­ing for, big­ger dis­plays, more prom­i­nent sig­nage and more stock.

The up­grades fol­low suc­cess­ful new store open­ings in WA’s Bun­bury and Queens­land’s Ea­gle Farm last year.

Ac­cord­ing to Truck­line gen­eral man­ager Mick Hen­der­son, the new-look Brook­lyn show­room will pro­vide a bet­ter en­vi­ron­ment and more con­sis­tent brand ex­pe­ri­ence for cus­tomers.

“As a re­sult of the re­fur­bish­ments, when a cus­tomer walks into the Brook­lyn store they will im­me­di­ately recog­nise the Truck­line brand and en­joy the same ex­pe­ri­ence re­gard­less of whether they are in Vic­to­ria or Western Aus­tralia,” said Mick.

“Truck­line is well-known for de­liv­er­ing first-class cus­tomer ser­vice across all our branches and we want to ex­tend that rep­u­ta­tion to our fa­cil­i­ties as well.

“We have a cat­a­logue of 77,000 com­pet­i­tively priced parts and ac­ces­sories, with our in­ven­tory held in-store at any one time.

“This is just an­other way we can de­liver on the val­ues at the heart of Truck­line: pro­vid­ing cus­tomers with the prod­uct they need, when and where they need it, and at the best price with in­dus­try-lead­ing ad­vice and sup­port.”

PHOTO: CON­TRIB­UTED

LOOK­ING GOOD: The Truck­line Brook­lyn branch has been ex­ten­sively up­graded to en­hance the cus­tomer ex­pe­ri­ence.

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