MINYA OH

Bloomberg Businessweek (Asia) - - Etc. -

42, vice pres­i­dent for brand part­ner­ships, Sta­dium Goods, New York

What’s your job?

I spent 20 years as a ra­dio and TV per­son­al­ity— my stage name was Miss Info. Then in Oc­to­ber, my fam­ily and I opened a con­sign­ment lux­ury sneaker store called Sta­dium Goods.

What’s your day like?

I wake up at the crack of dawn with the baby—he’s 7 months old. Then we might go to Sta­dium for some meet­ings, do some con­sult­ing for an ad agency, or work on my book. It’s a par­ent­ing guide.

I’m sure the baby changed your fash­ion pri­or­i­ties.

Definitely. I would de­scribe my style as streetwear mixed with high fash­ion. It’s like stylish mom.

Is that what the leg­gings are about?

The short-pants-with-leg­gings style is some­thing men in Tokyo have done for years. Th­ese are shapewear I wore when I was preg­nant.

Wait, really? Are those sneak­ers from your store?

Yes, the new­est Yeezys by Kanye West. They came out in Novem­ber.

Tell me about your jew­elry.

Be­ing a mom, I can’t wear any­thing I can be choked with or have ripped out of my ear. All I wear is my Cartier love bracelet and my en­gage­ment ring, which I like to stack with this open di­a­mond ring by Del­fina Delet­trez just to funk it up.

Is that all?

Oh! I also have a gold tooth. Yeah! It makes peo­ple pay at­ten­tion when I’m talk­ing.

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