Haier Has Higher Am­bi­tions

Buy­ing GE’s ap­pli­ance unit, it gains a prom­i­nent U.S. brand “Haier has al­ways had this global dream, and this com­pletes it”

Bloomberg Businessweek (Asia) - - COMPANIES / INDUSTRIES -

When Haier Group set its sights on en­ter­ing the U.S. mar­ket in 1999, it took a year be­fore the Chi­nese ap­pli­ance maker’s ex­ec­u­tives could get a meet­ing with Wal­mart to show off its air con­di­tion­ers. Haier at the time made one of ev­ery three re­frig­er­a­tors sold in China, but that meant lit­tle to U.S. con­sumers

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