Hidden in Plain Sight ght
How Kuiu’s camo works
Most camouflage is designed to help a hunter blend in by resembling a bunch of leaves
or branches. Many companies don’t develop
their own; they buy a license to an existing
pattern, which is why a lot of hunting apparel looks the same,
regardless of the brand.
Kuiu’s Vias pattern is designed to contrast with nature, breaking up the silhouette and creating visual confusion. Hairston got the idea from African wild dogs. Their light and dark colors make them unrecognizable to prey.