Bloomberg Businessweek (Asia)

Why they’re photograph­ing garbage in India

Ordinary citizens use camera phones to report illegal garbage “Our cities are very large, and most … are short-staffed”

- −Bhuma Shrivastav­a and Anto Antony

A concerned citizen in a large Indian city takes a picture with her cell phone of a garbage bag, brimming with refuse and illegally dumped on the street. She then sends it to the garbage police by using WhatsApp. Khaki-clad cops jump in their vehicles, rush over, find the violator, and order a cleanup. If the culprit isn’t present, a municipalp­al crew does the job. City officials fine ne the offenders if they can find themm and maybe reward the whistleblo­werwer as well.

That’s what’s happeninge­ning in some of India’s major municipali­ties. cipalities. “Technology-driven initianiti­atives such as this WhatsAppts­App helpline can help build daa bridge between the city ty authoritie­s and the citizens,” says Babasaheb Rajale, who was deputy ty municipal commission­er in charge of solid id waste management for Navi Mumbai (a suburb of Mumbai) and had five officers fielding garbage complaints on WhatsApp. In March he moved to another government job.

“Without citizen participat­ion, these problems can’t be solved,” says Arindam Guha, a Kolkata-based partner at Deloitte Touche Tohmatsu India. “Our cities are very large, and most municipali­ties are short-staffed.”

The Delhi state government launched an app called Swachh Delhi, or Clean Delhi, in November for people to upload photos of illegally dumped garbage. Another Delhi government department is seeking WhatsApp reports to stop people from burning waste to keep warm in the winter, a practice that worsens what’s already the world’s worst air pollution.

In Bihar, the state government is trying to clean up the capital Patna— ranked among the four dirtiest cities in India in a 2016 nationwide government survey—with Apna Patna, or My Patna app, which allows citizens to report violations including litter, broken streetligh­ts, flooding, dead animals, and illegal constructi­on.

Navi Mumbai’s WhatsApp initiative deploys two Nuisance Detection Squad jeeps to enforce no-littering statutes from 6 a.m. to 10 p.m. and respond to WhatsApp tips—more than 300 since the program’s start in January. Violators can be fined 100 rupees ($1.50) for the first offense and 250 rupees thereafter, though the culprits can’t always be found, Rajale says. The relatively small fines are designed to embarrass violators into behaving more responsibl­y.

The program follows a similar experiment that another government agency in the city started in October to stop the du dumping of constructi­on debris. That kindk of illegal scrapping of used buildingbu­il materials has been cut in half sinces then, according to the age agency.

Two vehicles, called F Flying Debris Squads, pa patrol Navi Mumbai precin cincts around the clock to ca catch truckers, mostly from th the constructi­on industry, du dumping rubbish either withou without a permit or in off-limits area areas such as the mangrove swam swamps that border the city. Citizens can receive a 1,000-rupee cash prize each time they report truckers violating the law, according to Ankush Chavan, a senior official at the city agency. Violators face confiscati­on of the truck, unless they pay a fine of as much as 30,000 rupees. More than 60 trucks have been confiscate­d so far, with fines totaling 1.34 million rupees. “Municipal officials can’t be everywhere,” says Chavan. “Why not have citizens act as our eyes and ears?” The bottom line Indian cities have found a new way to keep streets cleaner and constructi­on debris contained: citizens and their cell phones.

 ??  ?? Prime Minister NarendraNa Modi has made
cleanerc cities a priority
Prime Minister NarendraNa Modi has made cleanerc cities a priority

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