Bloomberg Businessweek (Asia)

Before attending a conference, master Designspea­k

- By Sam Grobart and Evan Applegate

A trip through the world of design can be a fulfilling, rewarding experience—if you know the lingo. While the official values of this place champion clarity, simplicity, and elegance, the real mother tongue is full of doublespea­k, chicanery, and obfuscatio­n. Just ask staffers at Robinhood, who collect their favorite catchphras­es on a blackboard. Use them to navigate your way through a land where things may not always be what they seem.

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