Be­fore at­tend­ing a con­fer­ence, master De­sign­speak

Bloomberg Businessweek (Asia) - - NEWS - By Sam Gro­bart and Evan Ap­ple­gate

A trip through the world of de­sign can be a ful­fill­ing, re­ward­ing ex­pe­ri­ence—if you know the lingo. While the of­fi­cial val­ues of this place cham­pion clar­ity, sim­plic­ity, and el­e­gance, the real mother tongue is full of dou­ble­s­peak, chi­canery, and ob­fus­ca­tion. Just ask staffers at Robin­hood, who col­lect their fa­vorite catch­phrases on a black­board. Use them to nav­i­gate your way through a land where things may not al­ways be what they seem.

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