Small to Big: On­line mo­tor­cy­cle gear re­tailer RevZilla gets good mileage from its prod­uct videos

Bloomberg Businessweek (Asia) - - CONTENTS -

An­thony Bucci, Matt Kull, and Nick Auger all worked in tech be­fore they de­cided to turn their shared ob­ses­sion with mo­tor­cy­cles into a busi­ness. They started RevZilla Mo­tor­sports in 2007 to cre­ate a new kind of biker parts and gear re­tailer: one that, in Bucci’s de­scrip­tion, com­bines the ex­pe­ri­ence of shop­ping at a high-end store such as Bar­neys with the Web-en­abled ef­fi­cien­cies of Zap­pos.com. Here he dis­cusses how the Philadel­phia-based com­pany turns its em­ploy­ees into “gear geeks” who can ex­pertly guide shop­pers to­ward a pur­chase. As told to Lee Wil­son It’s a re­ally in­ter­est­ing mix­ture of peo­ple. We have one gen­tle­man who used to be a lawyer, we have an­other guy who was a cus­tom bike builder, and there’s a guy that was a 30-year vet­eran of law en­force­ment. Geeks go through a 60-day boot camp. It’s called Rev U. It’s a mix­ture of sys­tems, process, peo­ple, brand train­ing, cul­ture train­ing, ser­vice train­ing. There’s 100-, 101-, 102-level cour­ses. And tests! Our phi­los­o­phy is that it should be­come more dif­fi­cult to get a job at RevZilla over time, be­cause the level of ta­lent for all of our em­ploy­ees should go up and up and up with each new hire.

Edited by Cristina Lind­blad Bloomberg.com

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