Bloomberg Businessweek (Asia)

Cover Trail

How the cover gets made

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① “The cover story is based on a pretty extraordin­ary interview with the deputy crown prince of Saudi Arabia, who is young and ambitious.”

“We’ll have to do some crazy illustrati­on or something. Something conceptual.”

“No, he’ll sit for a photograph.”

“What?”

“Yeah, they said fine. Come on down.”

“I don’t believe you.”

“The photograph­er’s already on his way.”

“Well, it’ll be really boring.”

[Two days later]

“This can’t be the prince.”

“It is.”

“But he’s laughing!”

[Extremely long silence]

“I hope he turns out to be a good king.”

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