Bloomberg Businessweek (Asia)

A top ginseng buyer in Hong Kong leaves Canadian farmers hanging

As a big Hong Kong buyer struggles, farmers feel the pain “I’ve got to turn it into cash, and no one’s buying”

- Edited by Christophe­r Power and Matthew Philips Bloomberg.com

Peter VanBerlo has C$2.5 million ($1.9 million) of premium American ginseng in 546 plastic-wrapped boxes, just waiting to be shipped to China. And waiting, and waiting.

His sale of the September harvest of the beige, gnarled roots—popular in China for their purported health and aphrodisia­c benefits—is stalled because the biggest buyer, a company in Hong Kong, melted down spectacula­rly in January, leaving farmers such as VanBerlo in limbo. “It’s just stuck here,” he says. “I don’t want it sitting here. The banks don’t like it sitting here. I’ve got to turn it into cash, and no one’s buying, because everyone is waiting to find out what happens with this big buyer.”

The “big buyer” is Hang Fat Ginseng, a company whose stock trades in Hong Kong. It was founded by brothers Jeffrey and Matthew Yeung more than two decades ago. From its origins as a wholesaler of Chinese medicine, Hang Fat grew to dominate the North American ginseng trade, buying as much as 70 percent of Ontario’s crop.

In 2015, however, the company suddenly stopped paying, and no one willing to comment for this article knows why. Hang Fat had a stressful 2015 based on recent filings. The preliminar­y annual report shows the company has been discountin­g its products. For all of 2015 the company lost HK$438 million ($56.5 million) on sales of HK$1.2 billion. In 2014 its mainland customers took 90 days to pay; last year, in the middle of China’s economic slowdown, it took them 189 days.

The 150-odd ginseng growers in Norfolk County, Ont., didn’t know what was happening to their big buyer, but by the fall it was clear something was wrong. VanBerlo estimates that a third of local farmers sold their entire crop last year to Hang Fat and haven’t been paid, while another third are owed 50 percent. Then on Jan. 28, at 9:30 a.m., a rumor spread in Hong Kong that someone was dumping Hang Fat stock. By 10:36 a.m., when trading was suspended, the shares had plunged 91 percent, wiping HK$7.1 billion off the company’s market value.

Within weeks, a creditor of Hang Fat’s had appointed receivers from PwC to sell company-owned shares equivalent to 25 percent of its market value. Hang Fat remains solvent and the Yeungs are still directors, but any change of control would give creditors the right to call in loans, exposing it to further turmoil.

The icy winters and sandy loam that ginseng thrives on have turned Ontario into the world’s largest producer. For the growers in Norfolk County, 90 miles southwest of Toronto, ginseng is buried gold. The crop contribute­s C$630 million annually to the province’s economy, according to the Ontario Ginseng Growers Associatio­n. But the associatio­n can’t predict the impact of the Hang Fat “situation,” as locals call it.

Last month growers met in Delhi, Ont., a town of 4,000 surrounded by rows of straw-covered mounds of ginseng beneath tarps that protect the shade-loving plant in summer. They packed into a local hall for the OGGA’s annual meeting. Chairman Carl Atkinson spoke of “situations out of our control” and “incredible instabilit­y.” “There was nothing new,” says VanBerlo, who grows the root on 60 of his 1,500 acres. He says about 4 in 10 local farmers rely heavily on the crop.

In February, Hang Fat said in a filing to the exchange that the Yeung brothers “were experienci­ng certain financial difficulty,” and that 850 million shares had been sold to satisfy creditors. The Yeungs had pledged almost a quarter of the company’s shares against loans “for personal use.” From 2011 to 2014, the year the company went public, Hang Fat’s revenue almost tripled, to HK$1.2 billion, while profit grew at an annualized rate of 67 percent. In China’s stock market rout last July, Hang Fat shares halved in five days. In mid-February, Hang Fat said it planned to issue 40 billion new shares for HK1¢ apiece, to pay debts. If the plan gets shareholde­r and regulatory approval, it will leave the Yeungs with less than 5 percent of the company. Hang Fat and the brothers didn’t respond to requests for comment. In the recent 2015 annual report, the auditors state “the Group’s ability to continue as a going concern is highly dependent upon the financial support from its bankers and the Group’s ability of raising capital from new investors.”

For VanBerlo, it’s one more challenge in the business of growing the lucrative but fragile crop. “Ginseng wants to die the moment you put the seed in the ground,” he says. “We’re just kind of hoping it’ll survive this, too.”

Benjamin Robertson, Katia Dmitrieva, Jeanny Yu, and Jen Skerritt

The bottom line Ginseng farmers add C$630 million to Ontario’s economy, but that figure could shrink because of a major buyer’s meltdown.

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