Small to Big: Online motorcycle gear retailer RevZilla gets good mileage from its product videos
Anthony Bucci, Matt Kull, and Nick Auger all worked in tech before they decided to turn their shared obsession with motorcycles into a business. They started RevZilla Motorsports in 2007 to create a new kind of biker parts and gear retailer: one that, in Bucci’s description, combines the experience of shopping at a high-end store such as Barneys with the Web-enabled efficiencies of Zappos.com. Here he discusses how the Philadelphia-based company turns its employees into “gear geeks” who can expertly guide shoppers toward a purchase. As told to Lee Wilson It’s a really interesting mixture of people. We have one gentleman who used to be a lawyer, we have another guy who was a custom bike builder, and there’s a guy that was a 30-year veteran of law enforcement. Geeks go through a 60-day boot camp. It’s called Rev U. It’s a mixture of systems, process, people, brand training, culture training, service training. There’s 100-, 101-, 102-level courses. And tests! Our philosophy is that it should become more difficult to get a job at RevZilla over time, because the level of talent for all of our employees should go up and up and up with each new hire.