Trial lawyers bat­tle for busi­ness by ratch­et­ing up at­tack ads on TV

In­creased com­pe­ti­tion leads to more—and nas­tier—ads “They’re just trolling for clients; we’re in your com­mu­nity”

Bloomberg Businessweek (Asia) - - CONTENTS -

When trial lawyer Ge­of­frey Fieger takes to the air­waves in Detroit, he doesn’t just tout his court­room prow­ess, he also chides his com­pe­ti­tion. “Ev­ery day, peo­ple are forced to set­tle for less than they need or

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