Bloomberg Businessweek (Asia)

Cover Trail

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How the cover gets made Domestic Cover ① “Cover is on our current economic state. Janet Yellen is quietly optimistic that we’re bouncing back. Larry Summers thinks we’re on a path to catastroph­e.”

“Who’s right?”

“There’s no way to predict the future, but the story points to some concrete examples that back Larry’s point of view.”

“Has he made an effort to warn us?”

“He’s a vocal critic. And he’s constantly making his argument on social media and at conference­s around the world.”

“And he also got passed up for her job, right?”

“Yes.” “I see what’s happening here.” Internatio­nal Cover ① “I think a photo of the U.S. Federal Reserve chair and the man who almost got her job might not be a big draw for people outside the U.S.”

“Strongly disagree.”

“How many foreign central bankers can you identify?”

“I feel like you asked me that expecting that I wouldn’t know any, and rather than play your sick game, I’m going to retain my dignity by silently walking away and designing another cover.”

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