Bloomberg Businessweek (Asia)

Tech embraces dismal scientists

Tech companies are on a hiring spree for economists There are “these new companies with tons of digitized data”

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At an April meetup organized by the National Associatio­n for Business Economics (NABE), a Facebook researcher named Michael Bailey presented a working paper suggesting that a buyer in Detroit might be willing to pay more for a home if he had lots of Facebook friends living in a high-priced housing market like San Francisco. For the project, Bailey and his co-authors matched public records of 525,000 home sales to anonymized data for 1.4 million Facebook users.

The daylong meeting, held at the Federal Reserve Bank of San Francisco, was the first formal gathering of tech company economists, according to NABE Executive Director Tom Beers, and included numerous stars of the consumer internet. Hal Varian, the Google economist who helped develop the AdWords marketplac­e, was there; Keith Chen, of Uber, presented a paper on the company’s surge-pricing policy that refuted earlier research that said taxi drivers won’t work in the rain. Economists from Amazon.com, Netflix, LinkedIn

and elaborated on their work as well. “It was like a geek dream come true,” says Nela Richardson of the real estate brokerage Redfin.

The meeting gave participan­ts a chance to trade notes about what it’s like to be at the forefront of a trend in the profession. U.S. companies went on an economist hiring spree in the late 1950s and 1960s, says Beers, as computers made econometri­c analysis possible and companies sought experts to forecast swings in the business cycle. Today, businesses are once again ramping up their hiring of economists, this time spurred by a boom in web-generated data and tools for storing and sorting it. Their job is to extract insights that can help businesses improve their products or user experience. Some also produce research to shape public policy. “Now you have all these new companies with tons of digitized data, and not only that, it’s data that describes human behavior,” says Andrew Chamberlai­n, chief economist at the jobs and recruiting website Glassdoor.

There were 11,500 economists working in the private sector as of May 2015, according to the Bureau of Labor Statistics, up from 5,580 in May 2010. Facebook’s data science team employs about 25 Ph.D.s in economics, says Bailey. That’s about the same number employed at a large U.S. bank, NABE’s Beers says. Amazon employs more than 60 economists, according to attendees at the NABE networking event, and its careers page lists more than 30 open positions. (The company didn’t respond to requests for comment.)

Stan Humphries joined Zillow in

“Some of the private data is garbage. It’s not that the people producing it are not as smart or that they don’t do hard work. The motivation­s are different.” ——Bill McBride, Calculated Risk

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