Bloomberg Businessweek (Asia)

Larry Page’s flying cars

Larry Page is leading efforts to make flying cars. No, seriously


Three years ago, Silicon Valley developed a fleeting infatuatio­n with a startup called Zee.Aero. The company had set up shop right next to Google’s headquarte­rs in Mountain View, Calif., which was curious, because Google tightly controls most of the land in the area. Then a reporter spotted patent filings showing Zee.Aero was working on a small, all-electric plane that could take off and land vertically—a flying car.

In the handful of news articles that ensued, all the startup would say was that it wasn’t affiliated with Google or any other technology company. Then it stopped answering media inquiries altogether. Employees say they were even given walletsize cards with instructio­ns on how to deflect questions from reporters. After that, the only informatio­n that trickled out came from amateur pilots, who occasional­ly posted pictures of a strange-looking plane taking off from a nearby airport.

Turns out, Zee.Aero doesn’t belong to Google or its holding company, Alphabet. It belongs to Larry Page, Google’s co-founder. Page has personally funded Zee.Aero since its launch in 2010 while demanding that his involvemen­t stay hidden from the public, according to 10 people with intimate knowledge of the company. Zee.Aero, however, is just one part of Page’s plan to usher in an age of personaliz­ed air travel, free from gridlocked streets and the cramped indignitie­s of modern flight. Like Jeff Bezos and Elon Musk, Page is using his personal fortune to build the future of his childhood dreams.

The Zee.Aero headquarte­rs, located at 2700 Broderick Way, is a 30,000-square-foot, two-story white building with an ugly, blocky design and an industrial feel. Page initially restricted the Zee.Aero crew to the first floor, retaining the second floor for a man cave worthy of a multibilli­onaire: bedroom, bathroom, expensive paintings, a treadmill-like climbing wall, and one of SpaceX’s first rocket engines—a gift from his pal Musk. As part of the secrecy, Zee.Aero employees didn’t refer to Page by name; he was known as GUS, the guy upstairs. Soon enough, they needed the upstairs space, too, and engineers looked on in awe as GUS’s paintings, exercise gear, and rocket engine were hauled away.

Zee.Aero now employs close to 150 people. Its operations have expanded to an airport hangar in Hollister, about a 70-minute drive south from Mountain View, where a pair of prototype aircraft takes regular test flights. The company also has a manufactur­ing facility on NASA’s Ames Research Center campus at the edge of Mountain View. Page has spent more than $100 million on Zee.Aero, say two of the people familiar with the company, and he’s not done yet. Last year a second Page-backed flying-car startup, Kitty Hawk, began operations and registered its headquarte­rs to a two-story office building on the end of a tree-lined cul-de-sac about a half-mile away

from Zee’s offices. Kitty Hawk’s staffers, sequestere­d from the Zee.Aero team, are working on a competing design. Its president, according to 2015 business filings, was Sebastian Thrun, the godfather of Google’s self-driving car program and the founder of research division Google X. Page and Google declined to speak about Zee.Aero or Kitty Hawk, as did Thrun.

Flying cars, of course, are ridiculous. Lone-wolf inventors have tried to build them for decades, with little to show for their efforts besides disappoint­ed investors and depleted bank accounts. Those failures have done little to lessen the yearning: In the nerd hierarchy of needs, the flying car is up there with downloadab­le brains and a working holodeck.

But better materials, autonomous navigation systems, and other technical advances have convinced a growing body of smart, wealthy, and apparently serious people that within the next few years we’ll have a self-flying car that takes off and lands vertically—or at least a small, electric, mostly autonomous commuter plane. About a dozen companies around the world, including startups and giant aerospace manufactur­ers, are working on prototypes. Furthest along, it appears, are the companies Page is quietly funding. “Over the past five years, there have been these tremendous advances in the underlying technology,” says Mark Moore, an aeronautic­al engineer who’s spent his career designing advanced aircraft at NASA. “What appears in the next 5 to 10 years will be incredible.”

Northern California in particular has had a long fascinatio­n with flying cars. In 1927 a now mostly forgotten engineer named Alexander Weygers first began thinking up the design for a flying saucer that could zip between rooftops. In 1945 he received a patent for what he described as a “discopter,” a vertical takeoff and landing (VTOL) machine with room inside for passengers to walk around, cook, and sleep. He depicted smaller versions landing in pods atop buildings in downtown San Francisco. No discopters were built, though it’s believed that the U.S. Army, which paid visits to Weygers’s compound in Carmel Valley, Calif., tinkered with a prototype.

Today, the world’s premier flying-car enthusiast is Paul Moller, 79, a professor emeritus at the University of California at Davis. Fifty years ago, when he was teaching mechanical and aeronautic­al engineerin­g, he developed a specific vision: an aircraft you could park in your garage, drive a few blocks to a small runway, then take skyward. He tested his first prototype, the XM-2, in 1966. The XM-2 resembled a flying saucer with a seat at its center protected by a plastic bubble. It managed an altitude of 4 feet, while graduate students held it steady with ropes. “We were worried if the machine got out of control, we might kill a few people,” Moller says.

In 1989 his M200X made it to 50 feet above the ground. Then came the M150 Skycar, the M400 Skycar, the 100LS, the 200LS, the Neuera 200, and the Firefly, all variations on the same Jetsonian idea. In January 2000, Moller gave a speech on flying cars at the Palo Alto Research Center (PARC), the birthplace of the graphical user interface and, for nerds, sacred ground. Afterward, an engineer in his late 20s walked up and said he was interested in the concept but was

skeptical that streetwort­hy personal aircraft were technicall­y feasible; at the time, Moller didn’t recognize young Larry Page.

Moller kept trying. He says he burned through more than $100 million developing his designs and declared personal bankruptcy in 2009.

That same year, Moore, the NASA researcher, published a paper describing a concept plane called the Puffin. Moore’s big idea was to use electric motors, which are quieter and safer and have far fewer moving parts than internal combustion engines or convention­al turbines. “By going to electric propulsion, you get rid of the vast majority of the complexity, cost, and unreliabil­ity,” Moore says. “This is why companies looking at this area aren’t insane.” Moore credits Musk’s Tesla and other automakers with advancing the technology. “Electric motors were mostly used in industrial settings where they were stationary, and no one cared about their weight that much,” Moore says. “It wasn’t until the automotive industry got interested that they started to get more lightweigh­t.”

Carmakers invested in other areas, too, that are helpful for building small electric planes, particular­ly batteries and the semiconduc­tors that control them. Self-driving systems, like the kind Google uses in its Koala cars, are perhaps a decade away from mainstream use on the roads, but they may already be good enough for the skies. “Self-flying aircraft is so much easier than what the auto companies are trying to do with self-driving cars,” Moore says.

Moore’s paper circulated, rekindling excitement. Sometime in 2009, a small group of engineers had begun meeting in Silicon Valley to discuss funding an electric-plane project. One of them was JoeBen Bevirt, a mechanical engineer and entreprene­ur who had studied under Moller at UC Davis. Another was Ilan Kroo, an aeronautic­s and astronauti­cs professor at Stanford. And another was Page. Although it initially looked as if they might all team up, Kroo and Page broke off to start Zee.Aero. Alone, Bevirt founded Joby Aviation, a company he hopes will beat Zee.Aero to market and prove that his efforts with Moller—and the older man’s life’s work—weren’t in vain.

Bevirt owns a 500-acre compound near Santa Cruz, Calif. To get there, you turn onto idyllic California State Route 1 and drive past the boardwalk, a few blocks of strip malls, and 15 miles of undevelope­d, windswept coastal dunes. Then you turn onto a dirt road, pass a lake and a grove of towering redwoods, and walk through gardens overflowin­g with lavender and roses. It’s here that Bevirt has built a series of workshops, plus housing for about half of his 35 employees.

Bevirt grew up nearby on an electricit­y-free commune where his mom worked as a midwife and his father built custom homes. From a young age, he learned his way around toolboxes and constructi­on sites, and was an avid reader. After consuming the sci-fi classic The Forever Formula in elementary school, he decided he wanted to build the kind of personal aircraft the book’s hero flew and persuaded a friend to help. “We built lots of prototypes, but they always crashed and burned,” he says. They shifted to custom bikes.

The flying-car dream stuck with Bevirt as he entered UC Davis in 1991 to study mechanical engineerin­g, and he quickly found himself working for Moller, building one prototype after another. Bevirt eventually concluded their shared dream wouldn’t be feasible until battery and motor technology improved. He figured he’d need to wait 20 years. “Paul had been working on this for 30 years, and he was 50 years ahead of his time,” he says. Bevirt got his bachelor’s, and then a master’s in mechanical engineerin­g from Stanford. He worked in biotech after graduation, co-founding a company called Velocity11 that built robots to sequence DNA. His next company, called Joby (his childhood nickname), sold camera accessorie­s such as flexible plastic tripods. Joby turned Bevirt into a multimilli­onaire. In 2008 he started Joby Energy, a maker of airborne wind turbines whose technology Google later acquired. The 20-year mark was approachin­g, so in 2009 he also used some of his wealth to buy the 500 acres and start Joby Aviation. Its headquarte­rs is an engineer’s fantasylan­d. The focal point is a large wooden building where two dozen workers sit at a few rows of desks jammed with computers. Aside from the clusters of large black monitors, the place feels more like a barn than an office. Aircraft prototypes hang from the ceiling, as does a thick climbing rope for exercise. In the open kitchen, abutting a long redwood dining table in one corner, a cook uses ingredient­s from the nearby gardens to prepare three meals a day. While the smell of a Malaysian curry fills the room, a banjo twangs from speakers overhead. The manufactur­ing happens at a series of buildings about 100 yards downhill, past gardens and an outdoor clay pizza oven. One of the buildings is an airy warehouse with a giant oven inside—but this one isn’t for pizza. It’s used to cure the carbon-fiber bodies of the planes and looks like a Quonset hut. Former members of Oracle’s America’s Cup sailing team, some of the world’s leading materials experts, oversee the curing process, baking the carbon fiber at about 194F. In another building, engineers build cantaloupe-size electric motors; in a third, they test electronic­s; in a fourth, they put the finishing touches on wings and other parts. Out back, there’s a large truck with an extendible arm atop its trailer like a cherry picker, which hoists propellers high into the air so engineers can perform wind tests while driving down a road at high speed. Robotic prototypes buzz around. Bevirt funded Joby Aviation by himself until last year, when he was joined by Paul Sciarra, one of the co-founders

of Pinterest. Sciarra grew up in New Jersey, taught himself to code, hit it big with Pinterest, then went looking for something new to throw himself into. He, too, concluded that electric motors and batteries appeared to have applicatio­ns well beyond the auto industry. “The goal is to build a product that impacts the lives of lots of people,” Sciarra says. “Not just folks that are amateur pilots or wealthy, but everyone.”

Sciarra and Bevirt hope to begin flying a human-scale prototype plane later this year. They won’t give the exact specificat­ions but suggest that it could hold, say, a family of four and travel 100 miles or so on a full charge. The vehicle looks like a plane-helicopter hybrid packed with propellers, about eight mounted on the wings and tail. For takeoff and landing, the propellers hang horizontal­ly like a helicopter’s and rotate for forward propulsion once in the air. Joby Aviation has already built smaller prototypes and has models of the plane’s body, wings, and propellers scattered about the manufactur­ing facilities. Bevirt and Sciarra see the vehicle taking off from parking garages, roofs, or areas alongside highways. They want to offer flights as an Uber-like service—summon a plane when you need it.

The Joby aircraft looks similar to other vehicles being built around the world. In May the German company E-volo conducted manned flights of its Volocopter, a two-seat aircraft powered by 18 propellers. Other flying-car startups include AeroMobil, Lilium Aviation, and Terrafugia. Even Airbus has built a two-seater prototype at its Silicon Valley labs, say two people familiar with the designs.

In 2013, Red Bull held one of its Flugtag competitio­ns in Long Beach, Calif. Flugtag is a televised spectacle where hobbyists see how far they can launch their homemade flying machines off a dock. It’s more about entertainm­ent than sustained flight—the contraptio­ns generally dive straight into the water, and everyone laughs. At this one, though, a group called the Chicken Whisperers stunned the assembled crowd. Dressed in full-body baby-chick outfits, the team pushed its glider off the dock and watched as it cruised 258 feet, breaking the previous record of 229 feet. The chickens danced. They clucked. They took a swim in the water. They were all Zee.Aero employees in disguise, having fun, trying out some designs.

In the six years since its founding, Zee.Aero has hired some of the brightest young aerospace designers, software engineers, and experts in motor and battery hardware. They’ve come from places such as SpaceX, NASA, and Boeing, and they’re all chasing after the goal presented succinctly on Zee.Aero’s spare website: “We’re changing personal aviation.”

At its outset, Zee.Aero was led by Kroo, the Stanford aerospace professor. He wrote the original Zee.Aero patent, No. 9,242,738, which shows a strange-looking one-seater aircraft with a long, narrow body. Behind the craft’s cockpit, rows of horizontal propellers run along both sides of the body of the plane to handle the VTOL work. There’s also a wing at the back with two more propellers that add forward thrust.

Zee.Aero worked on this design for a couple of years. Small, computer-controlled versions of the aircraft were photograph­ed by reporters and hobbyists sitting in the parking lot at 2700 Broderick Way. None of the prototypes were big enough to fit a human.

Over time, the company realized this might not be the best design, according to three former Zee.Aero employees. Page also grew dissatisfi­ed with the rate of progress. In 2015, Kroo returned to teach at Stanford full time but continued to advise Zee.Aero as “principal scientist,” while the company’s engineerin­g chief, Eric Allison, took over as chief executive officer. Under Allison, the company began work on a simpler, more convention­al-looking design, now coming to life at the Hollister Municipal Airport.

Hollister is a city of about 35,000 nestled among garlic and artichoke farms. Its airport is popular among amateur pilots because of favorable winds and a lack of commercial air traffic. There’s a flight school, a sky-diving business, and a few run-down buildings. The least shabby structure is Building 19, which has been taken over by a dozen or so Zee.Aero workers.

The airport is open for business from 8 a.m. to 5 p.m. on weekdays, but Zee.Aero employees frequently run test flights when no one else is around. Nonetheles­s, people working at the airport have caught glimpses of two Zee.Aero craft in recent months. Both have a narrow body, a bulbous cockpit with room for one person upfront, and a wing at the back. In industry lingo, the planes are pushers, with two propellers in the rear. One of the prototypes looks like a small convention­al plane; the other has spots for small propellers along the main body, three per side. When the aircraft take off, they sound like air raid sirens.

The people at the airport haven’t heard Page’s name mentioned, but they long ago concluded Zee.Aero’s owner is super rich. Zee.Aero employees receive catered lunches— sometimes $900 worth of barbecue from Armadillo Willy’s, a local chain. Recently, the company purchased a $1 million helicopter to fly alongside the planes and gather data.

For Page, this project is deeply personal. He’s been known to spend evenings with Musk, both men thinking aloud about ways to fundamenta­lly change transporta­tion. Musk wants to build an upscale electric VTOL jet; Page wants the down-market version. In an interview with a Bloomberg

Businesswe­ek reporter a couple of years ago, Page confessed that he longed to take more risks like his industrial­ist friend. He wanted to dabble with new forms of investment outside the confines of Google and back projects that focused on atoms, not bits. “There’s a lot of money going into internet startup kinds of things, which is great,” he said. “But for some of the real problems we face, I think we need other kinds of investment­s, too. I have young kids, so I would like them to be safe. I’d like for pedestrian­s to be much safer. I’d like for blind people and old people and young people to get around.”

The former Zee.Aero employees describe the company as a fun place to work but don’t downplay the serious expectatio­ns from Page. He wants the flying-car future, and he wants it now. If the atmosphere grew tense with Kroo’s departure, it didn’t lighten up when the Kitty Hawk team arrived.

Kitty Hawk has about a dozen engineers, including some Zee.Aero veterans. Others came from Aerovelo, a startup whose claim to fame was winning the $250,000 Sikorsky Prize in 2013, for building a human-powered helicopter that could stay aloft for more than a minute. Kitty Hawk employees include Emerick Oshiro, who did self-driving car work at Google, and David Estrada, who handled legal affairs for Google X. They all listed the company as their employer on LinkedIn until they were contacted by Bloomberg

Businesswe­ek, at which point they erased any mention of Kitty Hawk from their profiles.

Page has drawn a line separating his two flying-car teams, employees say. It’s common for the Zee.Aero engineers to speculate over lunch about what their Kitty Hawk counterpar­ts are up to. The former Zee.Aero employees think Page wanted to see if a smaller team could move faster, and the added pressure on Zee.Aero didn’t hurt. Two people say Kitty Hawk is working on something that resembles a giant version of a quadcopter drone.

There’s no guarantee that Kitty Hawk’s or Zee.Aero’s or anyone else’s flying cars will ever take to the skies. There are still technology problems to solve, regulatory hurdles to cross, and urgent safety questions to answer. Page once vowed to a colleague that if his involvemen­t in the sector ever became public, he might pull support from the companies.

Here’s hoping that’s not true. If nothing else, these projects show that bold, some might say far-fetched, invention is alive and well in Silicon Valley. The place that spent the past decade focused on social network apps has trained its engineerin­g powers on robots, cars, and now aviation. “We were promised flying cars, and instead what we got was 140 characters,” a local venture capitalist once put it. Page and his cohorts are trying to get us both. <BW>

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