Cover Trail

Bloomberg Businessweek (Asia) - - CONTENTS -

How the cover gets made

Do­mes­tic Cover

① “Cover is on Tar­get. They’re turn­ing to ac­tual kids to make their kids’ line cooler, which would ide­ally lead to the en­tire brand be­com­ing cooler.”

“How are the kids help­ing them?”

“By giv­ing feed­back on fash­ion de­ci­sions, like color, pat­terns, and graph­ics.”

“So they’re al­most like 3-foot-tall Anna Win­tours.”

In­ter­na­tional Cover

① “Story is on Italy. It’s deep in debt, a pop­ulist party is gain­ing, and the prime min­is­ter’s in trou­ble—just what the EU needs right now.”

“When was the last time Italy was in this much tur­moil?”

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