Fol­low the red light trail to late-night shop­ping

Broome Advertiser - - Happenings - Carly Laden

Late-night trad­ing has re­turned to “paint the town red”, with plenty of food, shop­ping, free street en­ter­tain­ment, live mu­sic and other at­trac­tions set to ex­cite Chi­na­town this tourist season.

The new season of late-night trad­ing in Chi­na­town launched last Fri­day after a promis­ing trial run in 2017, with spe­cial events sched­uled for May 25, June 22, July 20 and Au­gust 24.

Late-night trad­ing was tri­alled last year with events in Au­gust, Septem­ber and Oc­to­ber, as well as the Christ­mas Street Party, with more than 50 Chi­na­town busi­nesses keep­ing their doors open un­til 8pm.

Sur­veys con­ducted dur­ing the trial events found 91 per cent of those in­ter­viewed said they would at­tend again; their favourite as­pects of the events in­cluded the at­mos­phere, the food and the ideal evening weather; and their pre­ferred night for the event was Fri­day.

Broome Shire pres­i­dent Harold Tracey said the po­ten­tial for late-night trad­ing in Chi­na­town was ex­cit­ing and the com­mu­nity was en­cour­aged to show its sup­port. “In Broome we’re blessed with balmy evening that are ideal for shop­ping after hours and be­ing out­doors, which makes late-night trad­ing a very at­trac­tive op­por­tu­nity,” he said.

“Through the Chi­na­town Re­vi­tal­i­sa­tion Project we’re work­ing in part­ner­ship with Chi­na­town’s traders to cre­ate the at­mos­phere and ex­cite­ment that will draw peo­ple into our town cen­tre after hours to make the most of the idyl­lic weather and pro­vide a wel­come boost for busi­ness.”

In an con­tin­u­a­tion of last year’s Paint the Town Red theme, the com­mu­nity is in­vited to fol­low the red light trail that high­lights par­tic­i­pat­ing busi­nesses.

Other planned ini­tia­tives in­clude ad­di­tional town bus ser­vices.

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