Sin­ga­pore flight trial ‘a big state­ment’

Broome Advertiser - - OPINION - Jakeb Wad­dell

An in­flux of book­ings by Sin­ga­porean pas­sen­gers af­ter last week’s mon­u­men­tal ar­rival may just prove a small taste of Broome is all it takes for word of its beauty to get around.

Eighty-six pas­sen­gers landed in the tourist town on the in­au­gu­ral leg of the re­turn ser­vice trial last Tues­day and it did not take long be­fore ticket sales in­creased for other in­bound flights.

Broome In­ter­na­tional Air­port chief ex­ec­u­tive Paul McSweeney said his team had re­ceived “a large num­ber” of in­quiries af­ter the first re­turn leg last Tues­day, some in less than 24 hours.

“The flights them­selves have gen­er­ated sales — the first ar­rival and de­par­ture was a big state­ment,” he said.

“This is ex­cit­ing be­cause 18 months ago, there was no sig­nif­i­cant aware­ness of Broome in Sin­ga­pore and we have done a good job at rais­ing this, given the num­ber of des­ti­na­tions its res­i­dents have the abil­ity to travel to.

“These trial flights have given them the op­por­tu­nity to fly to Aus­tralia within four hours, but also pre­sented them with a place to visit that was com­pletely dif­fer­ent to what they are used to.”

A Silkair spokesper­son said Broome of­fered some­thing unique to Sin­ga­pore trav­ellers as it was home to “beau­ti­ful nat­u­ral scenery and land­scapes”.

Mr McSweeney said ticket sales on out­bound flights to Sin­ga­pore had also in­creased af­ter the ini­tial ar­rival.

“See­ing the flights come and go from the air­port and even just see­ing the Silkair tail fin at our air­port has let the town know that this was re­ally hap­pen­ing,” he said. “We have re­ceived a num­ber of in­quiries from lo­cals since the trial com­menced, which is very pleas­ing. I think that Broome and Sin­ga­pore have the abil­ity to feed off each other and we have now es­tab­lished a plat­form on which we can build.”

Pic­ture: Jakeb Wad­dell

Broome cou­ple Jodie Mar­shall and Tony Hutchin­son at Maxwell Hawker Cen­tre.

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