Singapore flight trial ‘a big statement’
An influx of bookings by Singaporean passengers after last week’s monumental arrival may just prove a small taste of Broome is all it takes for word of its beauty to get around.
Eighty-six passengers landed in the tourist town on the inaugural leg of the return service trial last Tuesday and it did not take long before ticket sales increased for other inbound flights.
Broome International Airport chief executive Paul McSweeney said his team had received “a large number” of inquiries after the first return leg last Tuesday, some in less than 24 hours.
“The flights themselves have generated sales — the first arrival and departure was a big statement,” he said.
“This is exciting because 18 months ago, there was no significant awareness of Broome in Singapore and we have done a good job at raising this, given the number of destinations its residents have the ability to travel to.
“These trial flights have given them the opportunity to fly to Australia within four hours, but also presented them with a place to visit that was completely different to what they are used to.”
A Silkair spokesperson said Broome offered something unique to Singapore travellers as it was home to “beautiful natural scenery and landscapes”.
Mr McSweeney said ticket sales on outbound flights to Singapore had also increased after the initial arrival.
“Seeing the flights come and go from the airport and even just seeing the Silkair tail fin at our airport has let the town know that this was really happening,” he said. “We have received a number of inquiries from locals since the trial commenced, which is very pleasing. I think that Broome and Singapore have the ability to feed off each other and we have now established a platform on which we can build.”
Broome couple Jodie Marshall and Tony Hutchinson at Maxwell Hawker Centre.