Expo a golden op­por­tu­nity

Broome Advertiser - - Happenings - Carly Laden

A re­tailer spread its wings to pro­mote it­self on the East Coast at a re­cent women’s expo.

Broome’s Azure Beach and Re­sort Wear was one of 70 ex­hibitors at the sec­ond Gold Coast Women’s Expo last month, show­cas­ing the busi­ness’ beach and re­sort-wear col­lec­tions and tak­ing the weight off women’s shoul­ders.

The team at Azure Beach of­fered com­pli­men­tary bra siz­ing to pa­trons to help them find the per­fect fit and pre­vent pain and im­prove pos­ture.

Azure Beach owner Amanda Clat­wor­thy said the Gold Coast Women’s Expo was the busi­ness’ first foray into large con­ven­tions.

“Azure Beach has its home in Broome and we also have an on­line store where cus­tomers all around the world can shop for our prod­ucts,” she said.

“We de­cided to take a booth at the expo to pro­mote our on­line store, and Broome, to the peo­ple of the Gold Coast and it was def­i­nitely a great learn­ing ex­pe­ri­ence.

“We had a lot of sup­port from Gail Gower at Kim­ber­ley Small Busi­ness Sup­port. I was able to have a chat with her to dis­cuss my ideas and use her knowl­edge in ex­pos to put it all to­gether.”

Held on Novem­ber 17 and 18, the Gold Coast Women’s Expo gave women a chance to in­dulge in an al­len­com­pass­ing haven which show­cased ev­ery­thing from es­sen­tials to lux­u­ries.

With a num­ber of work­shops and key­note speak­ers, the expo gave women a holis­tic ap­proach to learn­ing about beauty, life­style and health.

Uni­fied Events spokes­woman Kiara Sul­li­van said they were proud to of­fer vis­i­tors a di­verse range of fe­male-fo­cused prod­ucts and ser­vices.

“It was the per­fect ex­cuse for moth­ers, daugh­ters, sis­ters and best friends to get to­gether for a day that left them en­light­ened and feel­ing em­pow­ered,” she said.

Ms Clat­wor­thy said Azure Beach had some other ex­pos on its radar for the fu­ture.

“We, as well as every other Broome busi­ness, mainly rely on lo­cal cus­tomer sup­port to keep trad­ing and keep our town alive,” she said.

“We would like to keep pro­mot­ing our on­line store through go­ing to more ex­pos and in­ject some funds into our busi­ness in these tough times.

“Small busi­nesses must al­ways be think­ing out­side the square to keep the cogs turn­ing.”

Azure Beach and Re­sort Wear owner Amanda Clat­wor­thy at the Gold Coast Women’s Expo.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.