Wel­come to the 12th an­nual edi­tion of Busi­ness Ad­van­tage Pa­pua New Guinea.

Business Advantage Papua New Guinea - - Welcome -

Busi­ness Ad­van­tage In­ter­na­tional has been re­port­ing on PNG’S econ­omy since 2006: ini­tially in this an­nual guide and, since 2013, also through our on­line busi­ness mag­a­zine, busi­nes­sad­van­tagepng.com.

From the out­set, we have given promi­nence in our re­port­ing to the views and ex­pe­ri­ences of those ac­tu­ally do­ing busi­ness in the coun­try. Our small team of highly ex­pe­ri­enced busi­ness jour­nal­ists con­ducts hun­dreds of in­ter­views each year, in ad­di­tion to other sub­stan­tial re­search.

We feel it is the best way for our read­ers to un­der­stand not only what is re­ally hap­pen­ing on the ground, but also to fil­ter out the pre­con­cep­tions, halftruths and mis­in­for­ma­tion that can only too eas­ily find their way into busi­ness re­port­ing.

We like to think it is one rea­son why our re­port­ing on PNG busi­ness is so widely shared and syn­di­cated—by busi­ness cham­bers and me­dia out­lets, in Air Ni­ug­ini’s in-flight mag­a­zine, on so­cial me­dia, by hand, in diplo­matic mis­sions, and by word of mouth.

For a true pub­lisher, pro­duc­ing con­tent is only half the job; you also need to get it to the read­ers who need it.

These days, we count our read­ers in the hun­dreds of thou­sands. It rarely takes long be­fore a busi­ness per­son, new to PNG, comes across our work in some form.

Since 2012, we have also run reg­u­lar in­vest­ment con­fer­ences on PNG. These are de­signed to en­hance our read­ers’ un­der­stand­ing of PNG’S econ­omy, and to give them in­valu­able op­por­tu­ni­ties to meet face-to­face with in­vestors, fi­nanciers and en­trepreneurs.

A Busi­ness Ad­van­tage event is not just wellor­gan­ised and en­joy­able. It is care­fully cu­rated and packed with highly rel­e­vant ex­per­tise and in­sights. We do not run them of­ten. But when we do, at­tend­ing them is uniquely worth­while.

Our next event is the 2017 Pa­pua New Guinea In­vest­ment Con­fer­ence, to be held at the Shangri-la Ho­tel, The Rocks, Sydney on 7 and 8 Septem­ber. We are rel­ish­ing the op­por­tu­nity to bring PNG’S story to one of the Asia-pa­cific re­gion’s ma­jor fi­nan­cial cen­tres. If you en­joy this pub­li­ca­tion, we hope very much you’ll join us there.

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