APT business events offering

THE APT Group is proactively targeting the business events sector, with the launch of new offers building on its already strong Groups travel business across the APT, Captain’s Choice, Travelmarvel & Botanica brands.

APT Group Channel Strategy Manager, Damian Borg, said the new MICE offering includes a range of flexible options to suit the requirements of business events buyers, from group allocations through to part and full charters.

“Our MICE partners will be spoilt for choice with the breadth that our combined brands have to offer,” he said, with products ranging from private jet journeys to exotic locations, luxury river cruising in Europe, Asia or the USA with tailored sightseeing and event schedules, small ship ocean cruising, rail journeys or even outback adventures in the Kimberley.

There are also specialist gardening and gourmet itineraries operated by Botanica World Discoveries, while the group’s fleet of three small ships, with a maximum capacity of 114, are perfectly sized to cater for a unique incentive or meeting.

The new MICE proposition offers group bookers the ability to hold an allocation of up to 20 cabins across all cruises as well as an FOC policy after ten cruise passengers are booked.

For 20 cabins or more preferred part charter pricing is available with tailored and exclusive activities, while full charters offer total exclusivity with the cruise or tour tailored with special events and highlights designed to reflect the needs of the organisation.

The new MICE offering will be headed up by Carol Henderson, APT’s Groups and Charter sales Manager, while APT will also make available special “self famil” rates to event buyers, along with a MICE familiarisation program.

To register interest in APT’s MICE offerings call 1800 665 440.