Top Tips for a Terrible Event – Part 1
HERE’S a satirical list of top tips to ensure your next event sweeps all before it at the next industry awards night... #1. Don’t set goals or objectives There’s nothing wrong with holding an event just for the sake of it. When asked why you’re holding your event, simply reply by saying, “Because we hold it every year”. #2. Select your venue based on price Always choose the cheapest venue option over one which would suit your needs better and provide the best learning environment. After all, there’s nothing wrong with making your event fit the venue rather than selecting a venue that fits your event. #3. Involve as many people as possible in your planning Everyone has an opinion when it comes to event organisation. It therefore makes perfect sense to involve as many people as possible in your event planning to create debate, cause frustration, delay decisions, waste time and help make a complete dog’s breakfast of things. #4. Spend copious amounts of time on things that don’t matter For example, ask at least five people to provide input on the design of your event invitation. Then spend weeks debating the layout, font type and size, colours and placement of logos. Meanwhile, don’t focus on the content, messaging and why people should attend. Be sure to do the same thing with the centrepieces for your gala dinner.
#5. Focus on logistics, not on content and strategy
Everyone knows that the success of an event lies solely on the efficient management of logistics. Providing the logistics run smoothly, everyone will gain maximum benefit from attending your event with huge amounts of take-away value.
#6. Don’t consider the arrival and check-in processes
Whether it’s your guests arriving at your special dinner or your group checking into their hotel, make sure you give scant consideration to the arrival area and check-in process. This will ensure bottlenecks and waiting. Nothing provides a better first impression than standing in line for at least 15 minutes to register. I hope you found these tips useful. To help make your events a stand out, I look forward to providing you with more great tips and event planning advice in my next edition!