SUNSHINE COAST MOUNTS EVENTS PUSH

QUEENSLAND’S Sunshine Coast will attempt to attract a greater share of the national events market with the launch of its own dedicated Business Events Assistance Program.

Instigated by Business Events Sunshine Coast and the Sunshine Coast Council, the program offers financial support for local businesses to attract conferences, meetings and exhibitions to the region.

“The purpose of this program is to support local business, industry groups and our tourism supply-chain to attract high yielding national and international business events to the region,” said Tourism, Sport and Major Events portfolio councillor Jason OPray.

“The value of business events in Queensland alone is worth $4.2 billion, with business travel injecting $266 million into the local economy last year,” he said.

“With the launch of this program we are looking to grow our share of the valuable business events market.”

Expressions of interest are now open, with applications sought from businesses targeting events of 200 delegates or more for a minimum of two nights.

Events must also attract 75% of delegates from outside the Sunshine Coast and must occur entirely within the Sunshine Coast Council area.

Visit Sunshine Coast ceo Simon Latchford said the Business Events Assistance Program will not only benefit the local industry but the full tourism supply-chain including venues, accommodation, attractions, transport and a range of other service providers.

“Sunshine Coast presents a diverse and attractive offering for event organisers who are tired of the same experiences in capital cities and that is why the region has been able to recently secure the Australian Event Awards and the Australian Cruise Association Conference,” Mr Latchford said.

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