AIME OFFERS BUYER EXPERIENCE
THE 2018 Asia-Pacific Incentives and Meetings Expo (AIME) will offer ten specially curated city experiences to immerse hosted buyers in Melbourne’s culinary and entertainment scene.
AIME will partner with Melbourne Convention Bureau (MCB) to offer the program next year, after a successful City Experiences partnership in 2017.
Each tour will go behind the scenes of some of Melbourne’s vibrant and distinctive venues, and taste the delights of Australia’s food capital.
MCB ceo Karen Bolinger said the showcase would illustrate how diverse the city’s business events offering is.
“Business events are the highest yielding sector of the visitor economy, delivering $11 billion to the Victorian economy annually,” Bolinger said.
“The ability to showcase a taste of Melbourne to a domestic and international audience is a unique and powerful offering to AIME.”
The buyers will experience the best of Australia’s diverse native wildlife at Melbourne Zoo; be thrilled at Luna Park; and experience Melbourne’s distinct laneway culture with Hidden Secrets Tours.
The experiences will allow int’l and domestic event planners to see first hand why “Melbourne is the world’s most livable city”.
Hosted buyers attending AIME will take part in an education program, networking sessions and appointments with event suppliers from around the globe.
AIME will be held at the MCEC on 20-21 Feb.
CLICK to register for AIME.