Bieber & Spring­steen pre­sen­ters

An­drew Klein, pro­fes­sional MC and pre­sen­ta­tion skills speaker and di­rec­tor of SPIKE Pre­sen­ta­tions, presents his front line ob­ser­va­tions on con­fer­ences in a reg­u­lar fea­ture in BEN.

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AS SOME­ONE who spends a great deal of time sit­ting inside con­fer­ence rooms, I am of­ten asked by my clients “Who are the hot, new speak­ers on the con­fer­ence scene?” It is a fair ques­tion. Most con­fer­ence or­gan­is­ers are look­ing for the next big thing, some­one fresh, young, cur­rent and dif­fer­ent that their con­fer­ence del­e­gates will not yet have ex­pe­ri­enced.

And there are al­ways awe­some new speak­ers killing it on the cir­cuit that ev­ery­one is keen to book. I call them the Bieber Speak­ers. They are youngish, some a lit­tle edgy, but they are ex­cel­lent and tal­ented and worth see­ing.

But my view has al­ways been “Don’t for­get the old guard”the speak­ers who have been on the cir­cuit for 20 to 30 years plus and have be­come mas­ters (and I use that term to mean mas­ters and mis­tresses) of their trade. The speak­ers who have done Mal­colm Glad­well’s 10,000+ hours. The speak­ers who have been around so long that your Gen Y and Z au­di­ence may never have seen or heard of them - many of these speak­ers re­main at the top of their game.

They are the real mas­ters – the al­ways chang­ing “Spring­steens” who are so good that they adapt and up­date – ev­ery time you hear them you will wit­ness some­thing dif­fer­ent. They change, tai­lor and con­tem­po­rise their pre­sen­ta­tion, new sto­ries, based on a new world. Al­ways talk­ing about the here and now and us­ing the past as a com­par­i­son. They may have been on the cir­cuit for years but their ma­te­rial is fresh and your con­fer­ence au­di­ence have not ex­pe­ri­enced this pre­sen­ta­tion.

Here’s the key - they are just as fresh and as new and rel­e­vant as the Bieber speak­ers.

There are so many of these time­less and ut­terly con­tem­po­rary speak­ers – have you heard the won­der­ful Amanda Gore re­cently or Robyn Moore, Keith Abra­ham, Ita But­trose, Cathryn De Vrye or Colin James? These are the mas­ters of the speak­ing uni­verse and you must ex­pose them and their wis­dom to your con­fer­ence au­di­ences.

Your au­di­ence may never have heard their pre­sen­ta­tion be­fore and even if they have many years back, these speak­ers’ pre­sen­ta­tions are al­ways fresh and dif­fer­ent, with per­haps a few great­est hits thrown in.

So next time you phone up a speaker’s bureau or google “con­fer­ence speak­ers” why not ask ‘who is old?’’ as well as ‘who is new?’

If you are look­ing for an MC for your next con­fer­ence or a speaker/trainer on pre­sen­ta­tion skills or pitch­ing skills, email an­ or visit his web­site at­drewk­

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