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IT’S vi­tally im­por­tant that key­note speak­ers at your event grab the at­ten­tion of the au­di­ence from the start, how­ever it seems that ad­vice can also burn bridges.

Czech Pres­i­dent Mi­los Ze­man re­cently an­nounced a press con­fer­ence where he pro­duced a large pair of red un­der­pants and set fire to them in front of a shocked me­dia gallery.

The stunt was the lat­est move in a string of quirky me­dia ap­pear­ances, with Ze­man bran­dish­ing a fake gun at a presser last year.

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