The Bow Tie Guy on my TV

Andrew Klein, pro­fes­sional MC and pre­sen­ta­tion skills speaker and di­rec­tor of SPIKE Pre­sen­ta­tions, presents his front line ob­ser­va­tions on con­fer­ences in a reg­u­lar fea­ture in BEN.

Business Events News - - Business Events News - If you are look­ing for an MC for your next con­fer­ence or a speaker/trainer on pre­sen­ta­tion skills or pitch­ing skills, email or visit his web­site at­drewk­

AS A Pre­sen­ta­tion and Pitch­ing Skills trainer, one of my mes­sages is try and be a lit­tle dif­fer­ent. Not ‘gim­micky’ dif­fer­ent, just do the lit­tle things dif­fer­ently to your com­peti­tors so your pre­sen­ta­tion stands out.

This mes­sage was brought home to me this week as I trav­elled to Auck­land for a speak­ing gig and stayed in a cute ho­tel in the wa­ter­front area - the M So­cial... now my favourite ho­tel in Auck­land. Here’s why...

As a per­son who works in the con­fer­ence in­dus­try, I stay in a lot of ho­tels. Over time you start to no­tice that some ho­tels sim­ply do things bet­ter than oth­ers.

Gen­er­ally, most ho­tel rooms are very sim­i­lar - bed, shower, large TV screen, way too many pil­lows, light switches you can’t find and air-con units that you need a Me­chan­i­cal En­gi­neer­ing de­gree to op­er­ate.

Most ho­tel rooms are fairly in­ter-change­able. So as a busi­ness trav­eller, I do no­tice when things are dif­fer­ent.

Un­til my stay at the M So­cial, one thing I had never re­ally paid any at­ten­tion to is the mes­sage on the TV screen when you en­ter your room. You know the one I am re­fer­ring to? The usu­ally generic screen with the ho­tel logo or a photo of the pool lit up at night, that says “Wel­come Mr Klein. We Hope you En­joy Your Stay” (or words to that ef­fect). I’ve never paid much at­ten­tion to it and I usu­ally grab the TV re­mote and flick on the tele.

But the one at the M So­cial caught my eye, be­cause it was a lit­tle dif­fer­ent, it had per­son­al­ity, fun and no ho­tel brand­ing. It fea­tured a colour­ful, arty pic­ture of a guy in a bow tie with quirky font and it said more or less the same as any TV wel­come screen mes­sage, but with less for­mu­laic word­ing.

“Wel­come Andrew Klein. It must be fate that brought you here and we are very glad to have you. Kick back, have a great stay”. Same mes­sage, just pre­sented a lit­tle dif­fer­ently. I’m guess­ing most ho­tels have given lit­tle or no thought to their TV wel­come screens in years. But this ho­tel has and well done to them for that.

The TV wel­come was typ­i­cal of the colour­ful, quirky way the ho­tel has been ren­o­vated. Scrab­ble tiles for sig­nage. Brightly coloured mu­rals on the walls. Re­cep­tion staff dressed pro­fes­sion­ally but ca­su­ally, and slightly more mod­ern fur­nish­ings than at most ho­tels. Plus the staff were in­cred­i­bly friendly.

Whether it is a ho­tel TV wel­come screen note or the way you pre­sent, it is the lit­tle touches of dif­fer­ence, of per­son­al­ity, of au­then­tic­ity, of cre­ativ­ity that will be re­mem­bered and ap­pre­ci­ated and that can make a big dif­fer­ence.

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