Auck­land se­cures $45m worth of busi­ness events

Business Events News - - News -

AUCK­LAND Con­ven­tion Bureau (ACB), to­gether with its mem­bers and in­dus­try part­ners, has won $45 mil­lion worth of busi­ness events in the year end­ing Jun 2018.

As a re­sult of the wins, over 100 dif­fer­ent busi­ness events have been se­cured and will be held over the next nine years, in­ject­ing mil­lions of dol­lars into the re­gional econ­omy.

“These wins will see the re­gion host over 52,848 in­ter­na­tional and do­mes­tic del­e­gates be­tween 2018 and 2027, who will stay a to­tal of 120,834 vis­i­tor nights,” said ACB head Anna Hay­ward.

The ACB has re­ported that Auck­land’s mar­ket share for busi­ness events in­creased by 2% to 37% year end­ing Jun 2018, with Auck­land host­ing the great­est pro­por­tion - 26% of mul­ti­day con­fer­ences and con­ven­tions, thus gen­er­at­ing 35% of to­tal multi-day con­fer­ence and con­ven­tion del­e­gate days.

An­other high­light was the es­tab­lish­ment of the Auck­land In­ter­na­tional Busi­ness Events Ad­vi­sory Group (AIBEAG), a group of ex­perts and se­nior lead­ers in the busi­ness events sec­tor en­listed to help en­hance Auck­land’s rep­u­ta­tion and pres­ence in the in­ter­na­tional mar­ket place.

Hay­ward said the AIBEAG pro­vides guid­ance and mar­ket in­tel­li­gence within the busi­ness events mar­ket.

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