JAPAN SET FOR OLYMPIC BOOST
JAPAN is aiming for rapid growth in the country’s business events sector as it prepares to host the 2020 Olympic Games in Tokyo, setting targets that will more than double delegate expenditure over the next decade.
At the recent Japan Travel & MICE Mart held in Tokyo, the executive director of the Japan Convention Bureau, Etsuko Kawasaki, outlined measures designed to increase both the number and value of business events being held in Japan.
The country is aiming to lift total annual delegate expenditure to ¥300 billion ($3.7 billion) by 2020, then increase this further after the Olympics to ¥800 billion ($9.8 billion) by 2030.
Among initiatives supporting the MICE sector is a newly unveiled website for events - www.japanmeetings.org as well as new promotional materials including videos and digital brochures.
The Japan Convention Bureau has also created a dedicated
FACEBOOK page for events. As part of last month’s Japan Travel & MICE Mart, the Japan Convention Bureau announced its Japan Best Incentive Travel Awards for 2018 in which JTB Australia won for Best Community Contribution.