TA KICKS OFF GREATER CHINA
TOURISM Australia’s Business Events Australia Greater China Showcase (BEAGCS) started yesterday in Melbourne, marking the first time the event has been held outside China.
“Hosting the event in Australia for the first time provides an outstanding opportunity to bring to life Australia’s event delivery capabilities,” said Tourism Australia Managing Director John O’Sullivan.
“It means decision makers from this key market are experiencing for themselves Australia’s incentive offering, giving them invaluable insight into why Australia is such an inspiring destination for their events,” he said.
Sixty qualified buyers from China will meet with 50 Australian businesses during one-on-one appointments.
The showcase also includes a full day of experiences in Melbourne, where delegates will visit Melbourne & Olympic Parks, & Flemington Racecourse.
“When we developed the Melbourne component of the BEA Greater China Showcase we wanted to showcase experiences that money can’t buy, while demonstrating how we can develop incentive programs that enable delegates to develop as an individual both personally and professionally,” he said.
Following the two days in Melbourne, Chinese buyers will travel to another undisclosed destination to discover more of Australia’s incentive offering.
Pictured is the BEAGCS group.