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TOURISM Aus­tralia’s Busi­ness Events Aus­tralia Greater China Show­case (BEAGCS) started yes­ter­day in Mel­bourne, mark­ing the first time the event has been held out­side China.

“Host­ing the event in Aus­tralia for the first time pro­vides an out­stand­ing op­por­tu­nity to bring to life Aus­tralia’s event de­liv­ery ca­pa­bil­i­ties,” said Tourism Aus­tralia Man­ag­ing Di­rec­tor John O’Sul­li­van.

“It means de­ci­sion mak­ers from this key mar­ket are ex­pe­ri­enc­ing for them­selves Aus­tralia’s in­cen­tive of­fer­ing, giv­ing them in­valu­able insight into why Aus­tralia is such an in­spir­ing des­ti­na­tion for their events,” he said.

Sixty qual­i­fied buy­ers from China will meet with 50 Aus­tralian busi­nesses dur­ing one-on-one ap­point­ments.

The show­case also in­cludes a full day of ex­pe­ri­ences in Mel­bourne, where del­e­gates will visit Mel­bourne & Olympic Parks, & Flem­ing­ton Race­course.

“When we de­vel­oped the Mel­bourne com­po­nent of the BEA Greater China Show­case we wanted to show­case ex­pe­ri­ences that money can’t buy, while demon­strat­ing how we can de­velop in­cen­tive pro­grams that en­able del­e­gates to de­velop as an in­di­vid­ual both per­son­ally and pro­fes­sion­ally,” he said.

Fol­low­ing the two days in Mel­bourne, Chi­nese buy­ers will travel to an­other undis­closed des­ti­na­tion to dis­cover more of Aus­tralia’s in­cen­tive of­fer­ing.

Pic­tured is the BEAGCS group.

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