MEL­BOURNE GEARS UP FOR 2019

Business Events News - - Front Page -

MEL­BOURNE Con­ven­tion and Ex­hi­bi­tion Cen­tre (MCEC) has se­cured 30% more book­ings for 2019 com­pared to the same time last year, with top in­dus­try sec­tors in­clud­ing ed­u­ca­tion, med­i­cal, pub­lic ser­vices, arts and re­cre­ation ac­count­ing for more than half of next year’s book­ings.

MCEC Chief Ex­ec­u­tive Peter King said next year’s fo­cus would be on growth.

“Grow­ing our im­pact, grow­ing our rev­enue and grow­ing the eco­nomic ben­e­fits we drive as a busi­ness,” he said, adding “with new spa­ces to sell, we con­tinue to be com­mit­ted to cre­at­ing ex­cel­lent ex­pe­ri­ences, for our cus­tomers, vis­i­tors and em­ploy­ees.”

The first con­fer­ence for 2019 held at MCEC will be the Ten­nis Aus­tralia Grand Slam Coaches Con­fer­ence on 11-13 Jan.

Mel­bourne Con­ven­tion Bureau (MCB) CEO Karen Bolinger said, “In 2019 we want to demon­strate the deep im­pact busi­ness events have in the wider com­mu­nity, there­fore we have iden­ti­fied op­por­tu­ni­ties to di­ver­sify our part­ner­ships out­side of the in­dus­try to help us show­case this im­pact.”

MCB is also fo­cus­ing on fu­ture projects in the sus­tain­abil­ity sec­tor and will work with City of Mel­bourne to de­velop a tool­kit for event plan­ners in Mel­bourne to pro­vide them with re­sources to host a sus­tain­able event.

Pic­tured is this year’s Vid­con con­fer­ence held at the MCEC.

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