Five things to con­sider be­fore you plan your next con­fer­ence

Business Events News - - News -

AS BUSI­NESSES and brands strive to cut through the noise of the dig­i­tal age to reach their ideal cus­tomer or client, it’s more im­por­tant than ever be­fore to of­fer a unique con­fer­ence ex­pe­ri­ence that en­gages cus­tomers or clients, and leaves them with a pos­i­tive and last­ing im­pres­sion.

So, be­fore you begin plan­ning your next con­fer­ence, con­sider the fol­low­ing:

The vi­sion and theme

Your vi­sion should in­cor­po­rate the ‘why’ be­hind your event. Why are you hold­ing a con­fer­ence, what is its pur­pose and why is it worth­while for peo­ple to at­tend? Your theme should be a uni­fy­ing fac­tor, it can be as broad or nar­row as you like, but will help guests un­der­stand and be aligned with your event’s pur­pose.

The tar­get au­di­ence

Who are you try­ing to tar­get? Think about your over­all event out­come and what you would like to achieve from the event. Are you invit­ing or at­tract­ing the right peo­ple to help you reach that event goal?

The venue

Choos­ing the right venue for your con­fer­ence is cru­cial to its over­all suc­cess. Once you know how many guests you in­tend to at­tract, you will have an idea of the type of venue you’ll need. Your venue should also be able to as­sist you with cater­ing and ac­ces­si­bil­ity op­tions. Be sure to also con­sider the style of the event, and make sure that the venue re­flects this along with the guests’ ex­pec­ta­tions.

The speak­ers

Speak­ers at a con­fer­ence of­fer an ideal way for rel­e­vant and in­flu­en­tial peo­ple to share their ad­vice, sto­ries, and ex­per­tise to the event at­ten­dees. Plan to book these peo­ple in early, as they can be a ma­jor draw­card to at­tract­ing peo­ple to your con­fer­ence.

The au­dio­vi­sual tech­nol­ogy

Choos­ing the right AV and event stag­ing provider is crit­i­cal to en­sur­ing your event is a suc­cess. Not only do they take the stress out of event plan­ning, they bring ex­cep­tional ex­per­tise and cre­ativ­ity to make sure your event stands out. Whether you want to use light­ing el­e­ments to cre­ate at­mos­phere in the room, or re­quire a stage to be set up with mi­cro­phones and speak­ers, a good AV team will have you cov­ered. Your ideal venue should have a pre­ferred or in-house AV and event stag­ing provider, such as AVPart­ners.

With all this in mind, you’ll be well on your way to plan­ning an en­gag­ing and suc­cess­ful con­fer­ence.

Mitch Tucker is the Part­ner at Sof­i­tel Gold Coast for AVPart­ners, which cre­ates in­te­grated event ex­pe­ri­ences through com­bin­ing state-of-the-art au­dio­vi­sual tech­nol­ogy, un­ri­valled ex­per­tise and a highly tai­lored ap­proach. www.avpart­ners.com

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