Keep­ing an eye out

Business First - - PROFILE -

Vin­nie’s CEO sleep­out is a grow­ing move­ment. It is an im­por­tant event that brings aware­ness to the plight of the home­less across Aus­tralia and it is an event that Mescher has taken part in for the last three years.

“At first it was a nov­elty for me, but I was blown away with the support I re­ceived from fam­ily and staff. The company didn’t make any do­na­tions in that first year, but the level of support was fan­tas­tic.”

How­ever, ini­tially this was some­thing that Mescher was only go­ing to do once. That is un­til some­one close to the char­ity said to him that the best way to ef­fect change was to iden­tify and be iden­ti­fied with it.

“I have done it for three years in a row now and I be­lieve that money can treat the symp­tom and cure the dis­ease. There are thou­sands of worth­while causes, how­ever this can have an im­me­di­ate im­pact and bring aware­ness to the fact that the home­less are not the stereo­typ­i­cal drunks hold­ing a brown bag on a city step. They in­clude or­di­nary peo­ple who have fallen on hard times and many other peo­ple who have been af­fected by cir­cum­stances beyond their con­trol.”

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