Keeping an eye out
Vinnie’s CEO sleepout is a growing movement. It is an important event that brings awareness to the plight of the homeless across Australia and it is an event that Mescher has taken part in for the last three years.
“At first it was a novelty for me, but I was blown away with the support I received from family and staff. The company didn’t make any donations in that first year, but the level of support was fantastic.”
However, initially this was something that Mescher was only going to do once. That is until someone close to the charity said to him that the best way to effect change was to identify and be identified with it.
“I have done it for three years in a row now and I believe that money can treat the symptom and cure the disease. There are thousands of worthwhile causes, however this can have an immediate impact and bring awareness to the fact that the homeless are not the stereotypical drunks holding a brown bag on a city step. They include ordinary people who have fallen on hard times and many other people who have been affected by circumstances beyond their control.”