Freight train heart

Craige Whit­ton is a peo­ple man and the best way to keep peo­ple happy is to of­fer great ser­vice. This is his mes­sage when he speaks with Business First about the growth and suc­cess of North­line. In­ter­view by Bob For­shaw: Words by Jonathan Jack­son

Business First - - CONTENTS -

– Craige Whit­ton is a 10-year veteran with North­line. He has been in the ser­vice in­dus­try for much of his life, even though he started his pro­fes­sional days as an ac­coun­tant. He has worked across hos­pi­tal­ity, travel and var­i­ous other in­dus­tries and they are all tied to­gether by one thing: com­mit­ment to needs.

Craige Whit­ton is a 10-year veteran with North­line. He has been in the ser­vice in­dus­try for much of his life, even though he started his pro­fes­sional days as an ac­coun­tant. He has worked across hos­pi­tal­ity, travel and var­i­ous other in­dus­tries and they are all tied to­gether by one thing: com­mit­ment to needs.

“All in­dus­tries are about ser­vice. That’s what North­line is about. We pro­vide a ser­vice and we find sup­ply chain so­lu­tions,” Whit­ton says.

North­line was In­cor­po­rated in 1983 and is a pri­vately owned and man­aged Aus­tralian company spe­cial­is­ing in four ma­jor ar­eas of ser­vice pro­vi­sion: road and rail freight man­age­ment ser­vices; ware­hous­ing and dis­tri­bu­tion; global freight for­ward­ing and min­ing, con­struc­tion, oil & gas lo­gis­tics.

With 13 branches across Aus­tralia they have an ex­ten­sive op­er­a­tion that em­ploys a di­verse team of pro­fes­sional staff as well as ded­i­cated full-time pick up and de­liv­ery sub­con­trac­tor part­ners of­fer­ing se­cure han­dling, from con­tainer loads to frag­ile prod­uct to doorstep de­liv­er­ies.

Whit­ton says North­line is set apart from sim­i­lar com­pa­nies by its fam­ily ap­proach.

“We are a fam­ily owned, pri­vate company. This gives us flex­i­bil­ity in cus­tomer ser­vice in that we have peo­ple avail­able from all facets of the business

All in­dus­tries are about ser­vice. That’s what North­line is about. We pro­vide a ser­vice and we

find sup­ply chain so­lu­tions.”

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