Business First - - TECHNOLOGY -

ere’s a lot of talk about data, es­pe­cially big data. But it’s im­por­tant to re­mem­ber that data is sim­ply the fuel for the big en­gine that is Busi­ness In­tel­li­gence. e ma­jor shi this year is that although busi­ness in­sights will be per­va­sive, for the most part it will be in­vis­i­ble: it re­ally will be­come the pow­er­house in the back­ground that’s em­bed­ded ev­ery­where, de­liv­er­ing all the in­tel­li­gence busi­nesses need to make the right com­mer­cial de­ci­sions to pro­pel their com­pet­i­tive po­si­tion.

Be­cause they have al­ready identi ed the in­for­ma­tion in­di­vid­ual em­ploy­ees need to ex­cel in their roles, sta will rou­tinely draw on this knowl­edge in real-time. But the real value ex­ten­sion in 2015 is that in­for­ma­tion sys­tems will be able to sug­gest next steps to sta , based on the in­for­ma­tion they have ac­cessed. It re­ally is the next fron­tier in busi­ness in­tel­li­gence.

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