ere’s a lot of talk about data, especially big data. But it’s important to remember that data is simply the fuel for the big engine that is Business Intelligence. e major shi this year is that although business insights will be pervasive, for the most part it will be invisible: it really will become the powerhouse in the background that’s embedded everywhere, delivering all the intelligence businesses need to make the right commercial decisions to propel their competitive position.
Because they have already identi ed the information individual employees need to excel in their roles, sta will routinely draw on this knowledge in real-time. But the real value extension in 2015 is that information systems will be able to suggest next steps to sta , based on the information they have accessed. It really is the next frontier in business intelligence.