When it comes to busi­ness, what’s in a name?

The dif­fer­ences be­tween busi­ness names, com­pany names, do­main names, and trade­marks ex­plained.

Business First - - LEGAL -

Joanna Oakey

is the Di­rec­tor of

As­pect Le­gal.

Did you know busi­ness names, com­pany names, do­main names and trade­marks all have very dif­fer­ent roles and pro­vide very dif­fer­ent lev­els of pro­tec­tion? In this ar­ti­cle, we’ll look at the dif­fer­ences be­tween each of these iden­ti­fiers, and lay to rest some com­mon mis­con­cep­tions.

Nei­ther busi­ness, com­pany, nor do­main names grant any own­er­ship rights like those granted by a trade­mark reg­is­tra­tion. This also means that they don’t of­fer any form of pro­tec­tion against ac­tion for in­fringe­ment of a reg­is­tered trade­mark.

To put it sim­ply, hav­ing a reg­is­tered busi­ness name or com­pany name, will not by it­self pro­vide pro­tec­tion from be­ing sued for in­fring­ing some­one else’s trade­mark (even if you don’t know of their ex­is­tence).

So if busi­ness, com­pany and do­main names don’t ac­tu­ally pro­vide own­er­ship in the use of a name, what pur­pose do they serve? Let’s take a look at each, along with some of the re­lated re­quire­ments you need to be aware of.

Com­pany Names

Com­pany names are names reg­is­tered

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