When it comes to business, what’s in a name?
The differences between business names, company names, domain names, and trademarks explained.
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Did you know business names, company names, domain names and trademarks all have very different roles and provide very different levels of protection? In this article, we’ll look at the differences between each of these identifiers, and lay to rest some common misconceptions.
Neither business, company, nor domain names grant any ownership rights like those granted by a trademark registration. This also means that they don’t offer any form of protection against action for infringement of a registered trademark.
To put it simply, having a registered business name or company name, will not by itself provide protection from being sued for infringing someone else’s trademark (even if you don’t know of their existence).
So if business, company and domain names don’t actually provide ownership in the use of a name, what purpose do they serve? Let’s take a look at each, along with some of the related requirements you need to be aware of.
Company names are names registered