Brands Ga­lore

Business First - - EDITOR’S DESK -

Forbes author Scott Good­son says, “brands are psy­chol­ogy and sci­ence brought to­gether as a prom­ise mark as op­posed to a trade­mark. Prod­ucts have life cy­cles. Brands out­live prod­ucts. Brands con­vey a uni­form qual­ity, cred­i­bil­ity and ex­pe­ri­ence. Brands are valu­able. Many com­pa­nies put the value of their brand on their bal­ance sheet.” We have some ma­jor brands rep­re­sented in this is­sue from the brands un­der the CNHI ban­ner in­clud­ing IVECO, Steyr and John Hol­land, to Bar­be­cues Ga­lore and Com­plete Of­fice Sup­plies. Each of th­ese brands and busi­nesses tell a story. Each has a unique take on cus­tomer ex­pe­ri­ence and en­gage­ment. As Bar­be­cues Ga­lore CEO Luke Naish says about his com­pany, “I liked what the brand rep­re­sented be­fore I even worked there and now that I am part of it, I see it at a deeper level; we are the re­tail­ers of the long week­end, of hol­i­days, of qual­ity time with friends and fam­ily.” The best brands rep­re­sent a par­tic­u­lar way of life or life­style choice and that is why we love them so much. Of course you don’t need the big­gest brand in the world to have a suc­cess­ful busi­ness. Just look at tech gi­ant CGI. This is a world­wide pow­er­house, who is now mak­ing in­roads into the Aus­tralian soft­ware as a ser­vice industry. CGI has op­er­ated un­der the same fun­da­men­tal be­liefs and qual­ity-fo­cused busi­ness model for more than 35 years and be­lieve their con­sis­tent abil­ity to ex­e­cute this model will con­tinue to cre­ate value for all of stake­hold­ers. Their num­bers are also im­pres­sive: sec­ond quar­ter 2015 global rev­enue was $2.6 bil­lion, with book­ings of $2.3 bil­lion and a Back­log of $20 bil­lion, up $524 mil­lion. There was a net earn­ings mar­gin of 9.7%, up 120 ba­sis points.” With that kind of global strength CGI se­nior vice pres­i­dent Scott Ayer will no doubt ful­fil his goal of cre­at­ing greater recog­ni­tion in the Aus­tralian mar­ket. In this is­sue we also look at how Tom Bow­den is chang­ing the way pa­tient re­port­ing is con­ducted and there­fore evolv­ing the health industry and we look at fur­ther tech­no­log­i­cal change through LinkPADD and B&J Cata­lano and how they are chang­ing the way busi­nesses op­er­ate. Fi­nally Michael Gard­ner of In­ter­na­tional SOS pro­vides insight into the global se­cu­rity, med­i­cal as­sis­tance and emer­gency ser­vices industry. Also fea­tured in this is­sue are dis­cus­sions about lead­er­ship, staff man­age­ment, clien­tele, im­age man­age­ment, trad­ing and fran­chis­ing. We look at the bril­liant new Alfa Romeo and take you on a jour­ney to the Czech Re­pub­lic.

Fi­nally, we tell you all you need to know about the prop­erty industry.

There is a lot to ab­sorb in this is­sue, so sit back, re­lax and en­joy the read.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.