Forbes author Scott Goodson says, “brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.” We have some major brands represented in this issue from the brands under the CNHI banner including IVECO, Steyr and John Holland, to Barbecues Galore and Complete Office Supplies. Each of these brands and businesses tell a story. Each has a unique take on customer experience and engagement. As Barbecues Galore CEO Luke Naish says about his company, “I liked what the brand represented before I even worked there and now that I am part of it, I see it at a deeper level; we are the retailers of the long weekend, of holidays, of quality time with friends and family.” The best brands represent a particular way of life or lifestyle choice and that is why we love them so much. Of course you don’t need the biggest brand in the world to have a successful business. Just look at tech giant CGI. This is a worldwide powerhouse, who is now making inroads into the Australian software as a service industry. CGI has operated under the same fundamental beliefs and quality-focused business model for more than 35 years and believe their consistent ability to execute this model will continue to create value for all of stakeholders. Their numbers are also impressive: second quarter 2015 global revenue was $2.6 billion, with bookings of $2.3 billion and a Backlog of $20 billion, up $524 million. There was a net earnings margin of 9.7%, up 120 basis points.” With that kind of global strength CGI senior vice president Scott Ayer will no doubt fulfil his goal of creating greater recognition in the Australian market. In this issue we also look at how Tom Bowden is changing the way patient reporting is conducted and therefore evolving the health industry and we look at further technological change through LinkPADD and B&J Catalano and how they are changing the way businesses operate. Finally Michael Gardner of International SOS provides insight into the global security, medical assistance and emergency services industry. Also featured in this issue are discussions about leadership, staff management, clientele, image management, trading and franchising. We look at the brilliant new Alfa Romeo and take you on a journey to the Czech Republic.
Finally, we tell you all you need to know about the property industry.
There is a lot to absorb in this issue, so sit back, relax and enjoy the read.