Over two-thirds of online reviewers only post feedback after a positive experience with a business, new research from TrueLocal suggests.
Ruth Trewhella, Group Manager of TrueLocal, says, “Australians are more inclined to give positive feedback, with 67 per cent of respondents revealing they only write reviews after a positive experience.
“Our findings debunk a belief among many businesses that reviews are used by the public to vent about their experiences. In reality, just six per cent of reviewers admitted to doing so.”
Meanwhile, more than half of reviewers need to be ‘furious’ before reviewing a business negatively online. Most respondents admitted that negative emotions would need to run extremely high to motivate them to post a negative write-up. Fifty-six per cent said an experience would need to leave them ‘furious’ before they’d review negatively, and a further 16 per cent would need to be ‘annoyed’.
For positive reviews, 36 per cent would need to be ‘happy’ and a further 30 per cent ‘satisfied’ with an experience before giving positive feedback.