HOG'S AUSTRALIA Celebrating 30 Years!

We’re fast approaching Hog’s 30th Birthday in July this year, and as a group we’ve been assessing where we see our future, and what we need to do to achieve our desired future state.

In looking back over our brands history, and in consideration of where the marketplace is currently, we’ve re-established our overarching business purpose in order to accomplish our goals.

We’ll continue to pursue higher standards of operational excellence as well as refine and enhance the customer journey for both inhouse dining and home delivery. Internally, we’ll be introducing initiatives that support improving our organisational culture, and that further enable our franchisees to be active, engaged, and profitable.

This purpose is to Deliver Good Food and Good Times with Good People, and all our endeavours moving forward are purposed to achieving this.

Our vision is to be the best, and to be a sought-after brand for another 30 years and beyond.

In the meantime, here’s my thoughts on what’s shaping our industry this year.

Restaurant Industry Trends 2019

The beginning of each new year brings the opportunity to ponder what trends will dominate the restaurant landscape, and what better time to do so as we enter our 30th year of operation! Here’s what I predict will shape our dynamic industry this year.

Staying In

People wanting to dine in the comfort of their own home will continue to be on the increase, so home delivery and pre-packaged meal services will continue to prosper. Hog’s has partnered with three home delivery partners to make sure our valued customers can enjoy eating Hog’s in the comfort of their own home if they choose. We’re also working to commercialise some of our most popular sauces so people can add their favourite Hog’s flavour to their own dishes at home. These sauces will be available in major supermarkets in the first half of the year.

Accessibility

Consumers are wanting increased accessibility in general and to that end we introduced our smaller footprint restaurant, Hog’s Express, which allows us to open restaurants in areas where our size previously limited us. Now more of our customers can grab Hog’s on the go. We’ve further established a Hog’s Express drive-thru in Queensland and this model will be a focus for us this year.

Sustainability

Consumers also increasingly want their meals to be healthy for the planet, as well as themselves, so we’ll see more brands join the global sustainability movement and phase out plastic cutlery, straws, containers and excessive packaging and other singleuse items, as well as pay attention to food wastage and sustainable delivery methods. Hog’s is very mindful of sustainability and recently reviewed our food waste practices, and we will also move to phase out the use of plastic straws and other items.

Technology

Brands will continue to introduce new technology into their services. Not only can it enhance the customer experience, but it’s also key to streamlining operations and meeting consumer demand for convenience. While technology will never beat great quality food and service, Hog’s has responded to the demand for convenience with Hog’s Express boasting world-class technology. This includes a fully interactive customer ordering system via iPad, power and charging stations storewide, as well as a full multimedia suite to broadcast your favourite sporting events.

New players

Australia will continue to be a soughtafter market for international brands, and we’ll also continue to see more diverse operators playing in our space and offering accessibility to customers from segments such as supermarkets, convenience stores, food trucks and meal kit providers. We’re proud to be fully Australian-owned and to offer customers both quality and convenience, with the option to dine in, take-away or order home delivery.

FUN!

We’re an industry built on enjoyment, and the Hog’s philosophy since inception has been to provide good old-fashioned ‘Hog’spitality’, something we’ve modernised today into our purpose of delivering “Good Food, and Good Times, with Good People”. We’ll continue to embrace this philosophy and focus on providing our customers with exactly that … this year, and every year.

For information on becoming a Hog’s Australia franchisee, contact Greg Miller at: disco@hbca.com.au www.hogsbreath.com.au www.hogsxpress.com.au