PROVIDING WORLD CLASS SERVICE

The Luxaflex Window Fashions Team is rolling out an exclusive installation service for its dealers. Meaning that skilled installers employed directly by the Luxaflex Team, can actively install the bespoke window coverings on behalf of dealers – rather than having the individual business owners manage the installation themselves.

“We have the widest range of blinds, shades, shutters and awnings available, and research shows consumers who have purchased Luxaflex Window Fashions rate the brand higher than others for value for money and for post-purchase satisfaction*. This superior quality and expertise extends to the installation process,” explained Vera Meharg, Marketing Communications Manager for Luxaflex Window Fashions.

“Our window coverings come in a huge variety of materials and operating systems (both manual and motorised). Correct installation ensures the product operates properly. Incorrect installation can ruin your blinds, so alongside providing our dealers with extensive training, we can now offer them this service as an extension to the Luxaflex Alliance Program.”

Luxaflex Window Fashions is one of few brands of window coverings available nationally, with distribution in all states and territories. The company installation service was first rolled out in Sydney and Melbourne late last year, and will soon be available in Adelaide and Brisbane.

“Every Luxaflex dealer is an expert in our products. While every Luxaflex dealer is trained to ensure that the installation is as good as the product, the physicality of the process does put some prospective business owners off. This new installation service has removed a big barrier for those interested in starting their own Luxaflex dealership.”

This is the latest in a long line of premium benefits the Luxaflex Alliance Program offers. Set-up has been streamlined to be exceptionally easy, as the Luxaflex Team provide the retail showroom environment customised to each space. The brand also provides comprehensive marketing and business development support on an ongoing basis. This enables both seasoned veterans and industry newcomers to set themselves apart, regardless of business size.

“Our exclusive training programs give our dealers the power to become the most knowledgeable window coverings professional in their local market – actively enabling them to outsell their competition. From classroom and conference settings, to interactive online learning, there is a program to suit each individual’s needs.”

The brand also undertakes detailed research to meet the specific needs of the unique Australian market and environment. “This ensures we consistently play to our unique strengths of superior quality and rich heritage, while constantly innovating to ensure we stay ahead of interior decorating trends – all of which is passed back directly to our dealers to help support them in their goals,” said Meharg.

2019 will see the Luxaflex® Window Fashions Team take another leap forward in providing world class service for both its dealers, and its customers.

An annual Alliance conference is held each year, where dealers can view and learn about all new products, technology and programs. It is also an opportunity to network and share ideas with colleagues from similar businesses all over Australia. There is a prestigious gala dinner and awards ceremony held afterwards to celebrate dealer accomplishments.

“Our dealers are a true credit to the Luxaflex Team, and these award wins are clear testament to their outstanding achievements in product knowledge and customer service,” concluded Meharg.

The ongoing investments that the Luxaflex Team put in seem to be paying off. Consumers voted Luxaflex Window Fashions as one of the best known and trusted brands in Australia and has over 62 per cent* consumer brand awareness in the country. Not only does this earn the brand the illustrious title of one of Australia’s Superbrands, it is Australia’s only window covering Superbrand.

*ACA Research 2012

For further information, visit www.luxaflex.com.au