OPPORTUNITIES at CARPET CALL AND SOLOMONS FLOORING!

The Carpet Call and Solomons Flooring group has been a part of the Australian flooring industry for decades. Solomons started in Adelaide back in 1890, with their first store on Gouger Street and Carpet Call opened their first store in Brisbane in Alderley in 1975.

Since then, both brands have been installing high quality flooring throughout Australia. Now there are over 120 retail and franchised stores nationally.

The group have over 55 franchised stores in both brands across Australia and are well represented in all capital cities and many regional towns and cities. There are fantastic opportunities for growth through Queensland and New South Wales in particular, as well as small pockets of areas in the other states.

The beauty of the model is that it works extremely well as a stand-alone flooring business with a focus on carpet, vinyl, timber and laminates - but it also can be bolted onto an existing business, like tile shops, blinds and shutters retailers or even home furnishings businesses. The Modular program means that with as little as 40m2, existing retailers can add a Carpet Call or Solomons Flooring franchise into their existing business. The great benefit of this is low set up costs as well as little to no increase in overheads like wages, electricity, security etc.

Over the years, tens of millions of dollars have been spent establishing the Solomons and Carpet Call brand names. This symbolises experience, trust and consumer confidence, with an undeniable reputation for quality, range and genuine value. This position of strength maximises benefit for your investment.

NATIONAL ADVERTISING

Advertising has always played a pivotal role in the group’s success. The consistency and professionalism of the high impact advertising campaigns makes your selling job that much easier. National advertising expenditure is constantly increasing, due to the growth in existing store sales as well as new store openings across Australia. Carpet Call and Solomons Flooring utilise their advertising spend wisely, with a combination of strategically placed national TV campaigns, coupled together with full colour national distributed catalogues, and online marketing strategies.

FRANCHISEES ARE NOT COMMITTED TO LARGE STOCK HOLDINGS

The Carpet Call Group maintains a comprehensive stock holding of carpet, timber, laminate and vinyl in the industry. Carpet is cut and distributed to the franchisee on an as required basis. This is all handled by a computerised stock enquiry and order processing system. You are relieved of the huge financial burden of carrying stock. This single factor has been a major contributor to past failures in the floorcoverings industry. Your working capital is not tied up in expensive stock and there are no short ends or wastage for you to dispose of.

LOW-COST ENTRY GETS YOU OFF TO A GOOD START

Compared to other franchise operations, your initial entry cost into the Solomons or Carpet Call Franchise System is extremely low. This allows you to use your valuable capital for all those important aspects of the business – positive cash flow, adequate working capital, store set up and signage, local promotion and advertising and so on. For as little as $80,000 you can open a brand-new store and hit the ground running on the path to financial independence.

SUPPORT IS ALWAYS THERE

Each state has a dedicated State Franchise Manager who will assist you in the opening of your business, initial and ongoing training and support, marketing planning and to answer any questions you have throughout your time as a franchisee. On top of this, the network is backed by some of the most trusted names in flooring. Companies like Victoria Carpets, Feltex, Godfrey Hirst and Karndean are all available to offer support and training whenever you need it.

For a confidential discussion, please contact Jack McClane, National Franchise Manager on 0402791187 to see if owning a Solomons Flooring or Carpet Call store is right for you!

jack.mcclane@floorstores.com.au